Kraftblick Blog about Marketing for Software Companies

Is It Worth Running AdWords Campaigns Even If Your Website Is First in the Google Organic Search Results?

One of our clients asked us to pause the AdWords ads for some their keywords because his website was already first in the Google organic search results. The client’s…

Get It, Then Promote It: Our System for Studying Clients’ Software

Our agency’s work regularly involves cooperating with client companies and writing articles based on data from their software. For example, one client’s tool gave us access to a huge amount…

How to Make Your Content Team Do More Tasks At the Same Time (Our Daily Planning Process Explained)

For many months, our company has been improving its planning process to make it as convenient and effective as possible. First, we had an editorial calendar, and all the writers…

Scheduling Blog Posts Efficiently (Kraftblick’s Editorial Calendar Revealed) [Infographic]

This article is dedicated to the way we at Kraftblick release blog posts. Scheduling blog posts contributes to ensuring regular releases, and that helps in building a reliable base of…

This is How We Create Content in Kraftblick: 2018 Updated Version

In May 2017, we published an article in which we described the entire process of creating content within our agency. With time, we started to gain experience and began to realize that…

1 Easy Way to Create Great Blog Topics Like Neil Patel

If you’re in charge of your company blog, you may come up with good topics in several ways. For example, you might do it with the help of competitive research,…

How We Coped with 3 Difficulties While Creating a Data-Backed Post for Our Client: Debriefing the Writing Process

Last year, we decided to master a new genre of articles: data-backed posts. We knew about their potential, and how viral they can become, from looking at examples on the…

How to Save up to 20% of Your PPC Budget By Finding Thousands of Non-Trivial Negative Keywords

We frequently use exact match, broad match modifier or phrase match as our keyword matching options in AdWords. As for negative keywords, this aspect is often overlooked even though…

How to Get More Leads With PPC By Leveraging Seasonal Budget Adjustment

In many companies, the monthly budget allocation is determined by simply dividing the annual budget by twelve. For example, if the annual advertising budget is $60,000, the monthly budget…

How to Get Lower-Cost Leads from Google Ads for Software Companies (4 Fresh Approaches To Keyword Research)

How to get leads from AdWords at a lower cost? You, as a SaaS marketer, may have several answers to this question. But what if you work in a…