Kraftblick Blog about Marketing for Software Companies

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How to Save up to 20% of Your PPC Budget By Finding Thousands of Non-Trivial Negative Keywords

We frequently use exact match, broad match modifier or phrase match as our keyword matching options in AdWords. As for negative keywords, this aspect is often overlooked even though it…

How to Get More Leads With PPC By Leveraging Seasonal Budget Adjustment

In many companies, the monthly budget allocation is determined by simply dividing the annual budget by twelve. For example, if the annual advertising budget is $60,000, the monthly budget will…

How to Get Lower-Cost Leads from AdWords for Software Companies (4 Fresh Approaches To Keyword Research)

How to get leads from AdWords at a lower cost? You, as a SaaS marketer, may have several answers to this question. But what if you work in a highly…

AdWords Strategy for 2018

This article’s structure has a Q&A basis. It aims to give you useful tips to make your work with AdWords more productive. People who have already tried AdWords and newcomers…

.io Domain for SaaS and Startups: Pros and Cons of Using in 2018

Every company founder’s dream is to have the perfect website that will attract customers and successfully convert them into leads. Even if you have already built a profitable business in…

How Scammers Break Into Your AdWords Accounts With The Help of AdWords Ads

Google AdWords advertisers, ALARM! Some unknown scammers are collecting your Google credentials to get access to your AdWords account! You can easily be fooled by how well they are mimicking an…

How to Create a Market Penetration Strategy and Make the Market Play by Your Rules

Every young company or startup needs to express themselves to get a share of the market. The problem is that the market may already be occupied by richer and more…

artificial intelligence in content marketing

What Will Happen if Artificial Intelligence Breaks into Content Writing

Are your company’s writers wasting time on ordinary texts when they could accomplish more important tasks? Are you, as a journalist, tired of writing monotonous news reports or financial notes?…

Your Startup Will Die in 6 Months. What Would You Do Today If You Could Know That for Sure?

“Do not go gentle into that good night. Rage, rage against the dying of the light..” Dylan Thomas, 1914-1953 These lines the brilliant Welsh poet dedicated to his dying father,…

PPC or SEO? Which Is the Best Bet for a SaaS Company? [Infographic]

It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none…

We help software companies get leads using online marketing power (and spare you from trial and error). Start a talk!

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We help software companies get leads using online marketing power (and spare you from trial and error).
Start a talk!