Content marketing is a long and complex process. It takes a lot of time and effort and also requires investments. You can see the results in six months to a year, and this is still the best way to increase profits and sell your services for more.
Content Marketing for Product-Based and Service-Based IT Companies
Content Marketing Includes:
Why Do IT Companies Need Content Marketing?
To diversify channels
Relying on one or two lead-generating channels is risky. Content marketing can be an additional independent source of growth.
To improve their results with other channels
Even if a potential client finds information about an IT company from other sources (for example, due to a speech at a conference), he or she will visit their website.
The quality of the content may be a trigger for the customer to continue communication with them – or go to a more professional competitor.
To build their reputation
Quality content helps IT companies to create their image as an expert and affects how a potential customer perceives their products or services.
How Do We Create High-Quality Content?
Step 1. We make a plan (outline).
The plan is the backbone of the article. It is a factual framework upon which the future article will be built.
Step # 2. We write.
We check each article using such services as Grammarly and Hemingway. ALL our articles are edited by American editors who are native speakers.
Step # 3. We illustrate the text.
We leave no page without an illustration. We actively use screenshots, photos, charts, and infographics. We do not use pictures from photobanks.
Step # 4. We add a call to action.
This may be a call to request a commercial offer, download a checklist, get a trial version, register in the system, etc.
Step # 5. We publish.
The Discovery Plan was quite entertaining. In what sense? It provided us with a huge amount of marketing activities that we are still executing (after 3 months).
In the plan, the information is provided in a structured and clear way. It’s like the amount of marketing work is planned for you for six months ahead.
In our case, planning is 50% of success. When Kraftblick’s Discovery Plan arrived, we started scheduling new tasks from it every week. As a result, we got a comprehensive presentation that cannot be read at one sitting and postponed. We have to read it again and again, each time discovering new insights. This is very cool. Thanks to the Kraftblick team!
The Discovery Plan was informative, enjoyable, and helpful. Most importantly – Kraftblick didn’t “beat about the bush”, and the information was clear and consistent.
The plan contains a large set of activities that our marketing team will have to perform to optimize SEO and PPC channels.
Having such a document at hand, we will facilitate the planning of future marketing activities for our company for the next 6-8 months.
Everything was done quickly, efficiently, with relevant comments on points that interested us. Thanks to the Kraftblick team. It was nice working with you!
Kraftblick has been key in helping us generate leads from Google Ads. They act like an extension of our digital marketing team, proactively coming to us with new ideas and fixing campaign issues as they rise. Their team are prompt, knowledgeble, reliabe and true experts in their craft.
Kraftblick offers valuable insight into PPC campaigns and how to maximize search engine rankings. The team is proactive and client-oriented, creating an agreeable partnership. They are confident and prideful in their work—traits that show in their final deliverables.
We have been working with Kraftblick for Paid Search and SEO for over one year now and are very happy with the results.
Starting with some ambitious goals we set, the Kraftblick team put together a plan to get there. We were able to meet our objective for CPL in paid search and have increased traffic to our site for competitive keywords.
The team was also presenting new ideas to execute on that we had not considered.
If you are looking for an agency to manage paid search and SEO, I would recommend you take a look at Kraftblick.
Kraftblick was recommended to me by a friend and they have done a fantastic job helping us set up our marketing tracking. Working with them was easy and straightforward – we simply gave them instructions on what we need and they implemented everything for us in no time.
Kraftblick have been an important part of our content marketing strategy. They reliably produce well-researched and informative content that utilises their experience in SEO.
Kraftblick team manages our AdWords advertising. They are smart guys who know what AdWords is made for. With their help and intelligent decisions we were able to get bookings for both courses – CNA and Phlebotomy – for 3 months ahead.
I would like to thank Irina for the good work on our project. She was always very professional in replies.
We have successfully used Kraftblick company for a cross-domain analytics project.
They were just wonderful because we could literally have a discussion, say what we want and need, and hand it over. Irina, specifically, was just phenomenal. She would take a look at where they’re at and make some recommendations from a strategic standpoint.
Kraftblick provided a great service in managing our PPC campaigns, including regular feedback, detailed reports and tangible results. They are great communicators and dedicated to the success of those they work for. I’m looking forward to my next chance to work together!