Creation of a Discovery Plan
A meaningful document outlining precise steps tailored to the specifics of your company.
Each of these tasks can be added to your collaboration and planning tools.
Lacking a good strategy and system of tactics, your efforts will give you no tangible results.
We’ve seen lots of cases where executives said, “Let’s quickly run a PPC campaign…” and were disappointed by poor results. That’s because quick-and-dirty promotional efforts, undertaken without a wider vision and plan, are unlikely to succeed.
The purpose is to provide you with a well thought out, step-by-step plan.
1. Outsourcing and software IT companies just starting their promotion via the Internet.
Example: The outsourcing company receives most of its leads through Upwork, cold emails and referrals.
The CEO wants to diversify lead-generation channels and make the company more visible to potential customers looking for contractors related to IoT, ML, and AR / VR industries.
In this case, in the Discovery Plan we will indicate what exactly needs to be done with the website, what marketing channels to use (based on the budget), and how to set them up to avoid mistakes.
2. IT companies that have already tried Internet promotion, but got poor results or no results at all.
Example: An IT company tried PPC, investing $1,000 in Google Ads. This brought no results.
The company’s blog publishes 1–2 posts weekly, but after six months the blog has not brought in any good leads.
In this case, in the Discovery Plan, we will analyze the reasons the channels failed, and explain exactly what needs to be done to get better results.
3. IT companies that already get results from digital promotion but are looking for new ideas and opportunities to improve this result.
Example: The software IT company already uses all the basic online marketing tools (PPC, SEO, Content Marketing).
Nevertheless, top management has set an ambitious goal for the marketing department, to increase the number of requests for a demo from the website by 25% within six months.
In this case, we will analyze the existing situation and find ways to help you grow. It’s unlikely you will find a “silver bullet.” But coming up with 25 ideas to each improve your conversion rate by 1% is a realistic goal.
Philippe Aimé, CEO, Convertize (Conversion Optimization), London, UK
Kim-Katharina Bezemer, Head of Growth Marketing (Conversion Optimization), Hummingbird Superfoods Pty LTD, Melbourne
Kraftblick have been an important part of our content marketing strategy. They reliably produce well-researched and informative content that utilises their experience in SEO.
Kraftblick was recommended to me by a friend and they have done a fantastic job helping us set up our marketing tracking. Working with them was easy and straightforward – we simply gave them instructions on what we need and they implemented everything for us in no time.
Crystal Kumpula, Business manager, GreenLeaf. Canada
James Taylor, Co-founder at A2Z. London, UK
They were just wonderful because we could literally have a discussion, say what we want and need, and hand it over. Kraftblick team would take a look at where they’re at and make some recommendations from a strategic standpoint.
Kraftblick provided a great service in managing our campaigns including regular feedback, detailed reports, and tangible results. They are great communicators and dedicated to the success of those they work for.
We have been working with Kraftblick for Paid Search and SEO for over one year now and are very happy with the results.
Starting with some ambitious goals we set, the Kraftblick team put together a plan to get there. We were able to meet our objective for CPL in paid search and have increased traffic to our site for competitive keywords.
The team was also presenting new ideas to execute on that we had not considered.
If you are looking for an agency to manage paid search and SEO, I would recommend you take a look at Kraftblick.