PPC for Product-based and Service-based IT Companies
We Have Run Ad Campaigns in Many Niches.
- Industries (IoT, Healthcare, Retail, AI, AR, ML, etc.)
- Technologies (Java, .NET, PHP, RoR, Python, etc.)
- Mobile development (iOS, Android)
- Solutions (Salesforce, CRM, etc.)
- Software testing
- … and many others
- Industries (Education, E-commerce, Media, etc.)
- Topics (Adtech, Martech, PM, HR, etc.)
- Extensions (Magento, Shopify, Salesforce, etc.)
- Audience (B2B, B2C)
- Types (SaaS, PaaS)
- … and many others
What Kind of IT Companies Can Benefit from PPC?
IT companies with established demand for services or products
Internet users actively google queries connected to your business.
For example, there may be queries such as “Mobile app developers” and “.NET development services” as well as “Project management software” and “Shopping cart solution.”
If you are developing a CRM for pathologists, a very niche product, then you are better off calling all the pathologists in your city and offering them a solution personally rather than painfully looking for potential clients in Google.
IT companies that want to test new niches
Are you an outsourcing company and developing your product? Are you expanding the range of services with new directions (for example, IoT and blockchain)? Or are you a product-based company bringing the product to a new market?
PPC allows you to test the business idea and understand whether your offer is interesting to the market, how strong the competition is, and whether you can get traffic in the chosen topic at a reasonable price and then convert it into leads.
When Should IT Companies Not Invest in PPC?
1. Your advertising budget is less than $2,000.
In this case, you are better off investing the available funds in another channel. For a few hundred dollars, you will receive a few dozen users, and this is not data that will help you make serious decisions.
2. Your niche is very narrow.
3. You have too high or unrealistic expectations from PPC.
For example, you want to get 50 quality leads per week in a niche where you can get only 7-10 leads per month.
4. Your service or product is too unique.
Philippe Aimé, CEO, Convertize (Conversion Optimization), London, UK
Kim-Katharina Bezemer, Head of Growth Marketing (Conversion Optimization), Hummingbird Superfoods Pty LTD, Melbourne
Kraftblick have been an important part of our content marketing strategy. They reliably produce well-researched and informative content that utilises their experience in SEO.
Kraftblick was recommended to me by a friend and they have done a fantastic job helping us set up our marketing tracking. Working with them was easy and straightforward – we simply gave them instructions on what we need and they implemented everything for us in no time.
Crystal Kumpula, Business manager, GreenLeaf. Canada
James Taylor, Co-founder at A2Z. London, UK
They were just wonderful because we could literally have a discussion, say what we want and need, and hand it over. Kraftblick team would take a look at where they’re at and make some recommendations from a strategic standpoint.
Kraftblick provided a great service in managing our campaigns including regular feedback, detailed reports, and tangible results. They are great communicators and dedicated to the success of those they work for.
We have been working with Kraftblick for Paid Search and SEO for over one year now and are very happy with the results.
Starting with some ambitious goals we set, the Kraftblick team put together a plan to get there. We were able to meet our objective for CPL in paid search and have increased traffic to our site for competitive keywords.
The team was also presenting new ideas to execute on that we had not considered.
If you are looking for an agency to manage paid search and SEO, I would recommend you take a look at Kraftblick.