PPC for Product-based and Service-based IT Companies
We Have Run Ad Campaigns in Many Niches.
- Industries (IoT, Healthcare, Retail, AI, AR, ML, etc.)
- Technologies (Java, .NET, PHP, RoR, Python, etc.)
- Mobile development (iOS, Android)
- Solutions (Salesforce, CRM, etc.)
- Software testing
- … and many others
- Industries (Education, E-commerce, Media, etc.)
- Topics (Adtech, Martech, PM, HR, etc.)
- Extensions (Magento, Shopify, Salesforce, etc.)
- Audience (B2B, B2C)
- Types (SaaS, PaaS)
- … and many others
What Kind of IT Companies Can Benefit from PPC?
IT companies with established demand for services or products
Internet users actively google queries connected to your business.
For example, there may be queries such as “Mobile app developers” and “.NET development services” as well as “Project management software” and “Shopping cart solution.”
If you are developing a CRM for pathologists, a very niche product, then you are better off calling all the pathologists in your city and offering them a solution personally rather than painfully looking for potential clients in Google.
IT companies that want to test new niches
Are you an outsourcing company and developing your product? Are you expanding the range of services with new directions (for example, IoT and blockchain)? Or are you a product-based company bringing the product to a new market?
PPC allows you to test the business idea and understand whether your offer is interesting to the market, how strong the competition is, and whether you can get traffic in the chosen topic at a reasonable price and then convert it into leads.
When Should IT Companies Not Invest in PPC?
1. Your advertising budget is less than $2,000.
In this case, you are better off investing the available funds in another channel. For a few hundred dollars, you will receive a few dozen users, and this is not data that will help you make serious decisions.
2. Your niche is very narrow.
3. You have too high or unrealistic expectations from PPC.
For example, you want to get 50 quality leads per week in a niche where you can get only 7-10 leads per month.
4. Your service or product is too unique.
Kraftblick has been key in helping us generate leads from Google Ads. They act like an extension of our digital marketing team, proactively coming to us with new ideas and fixing campaign issues as they rise. Their team are prompt, knowledgeble, reliabe and true experts in their craft.
Kraftblick offers valuable insight into PPC campaigns and how to maximize search engine rankings. The team is proactive and client-oriented, creating an agreeable partnership. They are confident and prideful in their work—traits that show in their final deliverables.
We have been working with Kraftblick for Paid Search and SEO for over one year now and are very happy with the results.
Starting with some ambitious goals we set, the Kraftblick team put together a plan to get there. We were able to meet our objective for CPL in paid search and have increased traffic to our site for competitive keywords.
The team was also presenting new ideas to execute on that we had not considered.
If you are looking for an agency to manage paid search and SEO, I would recommend you take a look at Kraftblick.
Kraftblick was recommended to me by a friend and they have done a fantastic job helping us set up our marketing tracking. Working with them was easy and straightforward – we simply gave them instructions on what we need and they implemented everything for us in no time.
Kraftblick have been an important part of our content marketing strategy. They reliably produce well-researched and informative content that utilises their experience in SEO.
Kraftblick team manages our AdWords advertising. They are smart guys who know what AdWords is made for. With their help and intelligent decisions we were able to get bookings for both courses – CNA and Phlebotomy – for 3 months ahead.
I would like to thank Irina for the good work on our project. She was always very professional in replies.
We have successfully used Kraftblick company for a cross-domain analytics project.
They were just wonderful because we could literally have a discussion, say what we want and need, and hand it over. Irina, specifically, was just phenomenal. She would take a look at where they’re at and make some recommendations from a strategic standpoint.
Kraftblick provided a great service in managing our PPC campaigns, including regular feedback, detailed reports and tangible results. They are great communicators and dedicated to the success of those they work for. I’m looking forward to my next chance to work together!