At Kraftblick, we specialize in building custom marketing strategies tailored for software companies, technology startups, and niche B2B tech firms.
Whether you’re launching a SaaS product or growing a custom software service, we help you define, refine, and execute a digital marketing strategy that supports business growth.
So, how do we help you enhance your traffic and get more leads?
Software and tech firms face unique marketing obstacles – long sales cycles, technical audiences, and complex products that are hard to explain quickly.
Generic marketing approaches simply don’t work for B2B software.
Without a clear digital strategy, many startups burn through budget without traction.
We help define positioning, prioritize channels, and sequence campaigns to avoid waste and accelerate results.
We don’t offer “one-size-fits-all” campaigns.
Our work begins with strategic research – understanding your product, buyers, and goals – and developing a custom go-to-market roadmap.
For niche or complex software, messaging is everything.
We help clarify your value proposition and communicate it in a way that resonates with your specific market segment.
We help tech startups move from idea to market with clear steps: identifying early adopters, building funnels, and establishing product-market fit through aligned digital tactics.
A part of our Action Plan, mindmap
The Next Steps
Let’s have a quick chat to see if we can be a good fit for each other. Fill out our form below and we will get back to you in 24h.
Learn more about our marketing strategy guide for SaaS and Startup companies
We’ve worked with early-stage and mature SaaS brands – helping them reduce churn, scale lead generation, and enter new markets.
Custom dev shops face fierce competition. We help differentiate you with strategic positioning, content, and paid campaigns built for long-term acquisition.
From AI tools to vertical SaaS, we assist startups in building foundational marketing strategies that drive awareness and traction from day one.
We help software companies and tech startups plan content that supports their positioning and growth — as part of a broader digital marketing strategy tailored for technology companies.
Instead of producing random pieces, we focus on defining the right topics, structure, and role of content within your overall marketing strategy.
This means understanding your audience, your product, and the decisions your buyers make – and shaping a content approach that helps move them forward.
Whether it’s for awareness, education, or conversion, we make sure content serves a clear purpose.
What Do You Get?
Why Our Software Marketing Model Works
The strategy of our digital marketing agency works because we analyze your target audience followed by extensive keyword research that enables us to create viral blog topics for your business.
We are approved by many high-traffic platforms as guest writers
The Next Steps
Fill in our form below and we discuss how to further turbo-boost your software business using content marketing.
Only insights and helpful recommendations based on our extensive experience.
Learn more about our Content Marketing Strategy for Software companies
We develop SEO strategies as part of a full digital marketing approach for software companies, tech startups, and niche technology businesses.
Our focus isn’t just on rankings – it’s on helping the right people find your company when they’re searching for solutions like yours.
That starts with understanding what your audience is looking for, how they search, and how your offering fits into that journey.
We define what pages are needed, what messages should appear, and how to position you in a way that’s both clear and competitive.
Instead of chasing keywords, we build an SEO approach that supports your overall marketing goals – whether it’s attracting qualified leads, supporting product education, or entering new markets.
This is one of the many ways we conduct keyword research
The Next Steps
Fill in the form and our experts will share with you some secret Tech marketing strategies.
We help tech companies use paid channels like Google Ads or LinkedIn in a strategic way – not just to run campaigns, but to support bigger business goals like market entry, positioning validation, or lead quality testing.
Our approach starts by understanding your audience, product, and sales process.
Then we define how and where paid traffic fits – what messages should be promoted, what pages are needed, and how to measure what matters beyond just cost-per-click.
For software companies and tech startups looking for a marketing agency that thinks beyond ad spend, paid acquisition is a tool to validate messaging and accelerate traction.
This is how we track PPC metrics
The Next Steps
If you already have a PPC ad campaign running, we will gladly offer you an audit to start with.
And if you are only looking at launching online ads, we will still help.
Contact us via the form and we can discuss the next step from where you are.
… and much more
Kraftblick in one word is “COOL.” These folks know exactly what the client needs and then cater themselves to propose the right way ahead. Eugene and Irina are pretty cool guys to work with and to the point. Pretty excited after our first strategy call and looking forward for more.
Kraftblick team has created a Discovery Plan for us, the realization of which lasted 2-3 weeks. As a result, we received a comprehensive document describing the further development of Magora and strategic changes in marketing.
Undoubtedly, Irina and Eugene are professionals in their field. We continue our fruitful cooperation!
The Discovery Plan was quite entertaining. In what sense? It provided us with a huge amount of marketing activities that we are still executing (after 3 months).
In the plan, the information is provided in a structured and clear way. It’s like the amount of marketing work is planned for you for six months ahead.
In our case, planning is 50% of success. When Kraftblick’s Discovery Plan arrived, we started scheduling new tasks from it every week. As a result, we got a comprehensive presentation that cannot be read at one sitting and postponed. We have to read it again and again, each time discovering new insights. This is very cool. Thanks to the Kraftblick team!
The Discovery Plan was informative, enjoyable, and helpful. Most importantly – Kraftblick didn’t “beat about the bush”, and the information was clear and consistent.
The plan contains a large set of activities that our marketing team will have to perform to optimize SEO and PPC channels.
Having such a document at hand, we will facilitate the planning of future marketing activities for our company for the next 6-8 months.
Everything was done quickly, efficiently, with relevant comments on points that interested us. Thanks to the Kraftblick team. It was nice working with you!
Kraftblick has been key in helping us generate leads from Google Ads. They act like an extension of our digital marketing team, proactively coming to us with new ideas and fixing campaign issues as they rise. Their team are prompt, knowledgeble, reliabe and true experts in their craft.
Kraftblick offers valuable insight into PPC campaigns and how to maximize search engine rankings. The team is proactive and client-oriented, creating an agreeable partnership. They are confident and prideful in their work—traits that show in their final deliverables.
We have been working with Kraftblick for Paid Search and SEO for over one year now and are very happy with the results.
Starting with some ambitious goals we set, the Kraftblick team put together a plan to get there. We were able to meet our objective for CPL in paid search and have increased traffic to our site for competitive keywords.
The team was also presenting new ideas to execute on that we had not considered.
If you are looking for an agency to manage paid search and SEO, I would recommend you take a look at Kraftblick.
Kraftblick was recommended to me by a friend and they have done a fantastic job helping us set up our marketing tracking. Working with them was easy and straightforward – we simply gave them instructions on what we need and they implemented everything for us in no time.
Kraftblick have been an important part of our content marketing strategy. They reliably produce well-researched and informative content that utilises their experience in SEO.
Kraftblick team manages our AdWords advertising. They are smart guys who know what AdWords is made for. With their help and intelligent decisions we were able to get bookings for both courses – CNA and Phlebotomy – for 3 months ahead.
I would like to thank Irina for the good work on our project. She was always very professional in replies.
We have successfully used Kraftblick company for a cross-domain analytics project.
They were just wonderful because we could literally have a discussion, say what we want and need, and hand it over. Irina, specifically, was just phenomenal. She would take a look at where they’re at and make some recommendations from a strategic standpoint.
Kraftblick provided a great service in managing our PPC campaigns, including regular feedback, detailed reports and tangible results. They are great communicators and dedicated to the success of those they work for. I’m looking forward to my next chance to work together!
We’re not just executors - we’re strategic partners.
Our team combines marketing expertise with deep understanding of the tech ecosystem, making us a strong fit for software companies that want strategy-first thinking with execution-level support.
Looking for a marketing agency that understands software, SaaS, and tech startups? Let’s talk. We’ll analyze your current positioning, map out growth opportunities, and build a digital strategy that delivers.
Send us an email: guru@kraftblick.com