While some people Google such important questions as “Why do men have nipples?” or “Do pigs sweat?” those engaged in professional activities often have something more serious on their minds: searching Google for appropriate software.
We found a great way to judge interest in this or that software through a means that might not seem obvious: the change in frequency of Google queries. We decided to look more closely at what could be learned from examining changes in frequency.
Once you’ve read our case study material, you will be familiar with queries that most interest bottom-of-the-funnel future clients. As a software developer you’ll be able to make an educated guess as to which niche would be most effective to pursue.
We have selected a little over 500 software categories and studied the demand for them (based on Google searches) over the course of three years (2015 to 2017).
Here are the interesting findings we managed to come up with.