Hot Leads for Niche Web Development Company

Pre-conditions

The Client has used Google Ads advertising for several months but was not satisfied with the results: most of the leads were individuals with insufficient budget or needed small improvements only.

The Idea

The idea was to reach right prospects with a sequence of high-quality emails and win exciting leads.

The Solution

Step 1. Determining the right segment

It’s a bad idea to send thousands of messages to emails list bought from any old website.

Therefore, Kraftblick team started from figuring out the right segments (buyer personas).

After several iterations, the right definition was provided: CTO/CEO/Owner of the company with the e-commerce website based on Magento CMS.

The company should have 10+ employees OR spend min $5,000 monthly on advertising. That’s how we planned to filter out individuals with no budget.

Step 2. Finding contact info

The best way to screw it up is to send emails to info@ mailbox or to start a conversation with “Dir Sir” instead of “Hi John!”

So Kraftblick team needed corporate emails of buyer personas as well as their names.

The process of getting this info was divided into several steps:

Finding websites based on Magento CMS. This CMS is very popular and thousands of websites use it. As a result, the initial list was extremely broad.
Selecting domains that belong to companies with 10+ employees or those spending $5,000+ on online advertising.
Finding Buyer Personas’ (CTO, CEO, Owner) first and last names.
Finding emails based on name and domain.
Verifying emails to avoid bounces.

The final list contained 674 high-quality prospects.

Step 3. Preparing a killing text copy

There is no way to win a client with an offer like “Hey, do you need Magento developers?” The potential customer should see real benefits he/she can get from the cooperation.

Kraftblick team prepared 2 email sequences with 6 messages (12 follow ups in total) for A/B testing. Each email proposed a value that could be delivered by the sender – the client working with Kraftblick team. For example:

Increase conversion rate by improving website load speed
Decrease number of abandoned carts by fixing usability issues
Improve advertising ROI by integrating Magento CMS data with CRM and statistics from Google Ads & Bing-quality visitors vs. all Google Ads traffic we get to maintain 2% conversion rate.

Step 4. Launching email campaigns

The final list was divided into two parts. Each contained 337 prospects. Emails were sent with an interval of 3-7 days.

Analyzing results

After the first email is sent, 6 prospects expressed an interest.

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We will help your Software company get more online exposure and qualified leads.