PPC or SEO? Which Is the Best Bet for a SaaS Company? [Infographic]
It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none…
Is It Worth Running AdWords Campaigns Even If Your Website Is First in the Google Organic Search Results?
Eugene GrudanovCo-founder at Kraftblick One of our clients asked us to pause the AdWords ads for some their keywords because his website was already first in the Google organic…
How to Save up to 20% of Your PPC Budget By Finding Thousands of Non-Trivial Negative Keywords
Eugene GrudanovCo-founder at Kraftblick We frequently use exact match, broad match modifier or phrase match as our keyword matching options in AdWords. As for negative keywords, this aspect is…
How to Get More Leads With PPC By Leveraging Seasonal Budget Adjustment
Eugene GrudanovCo-founder at Kraftblick In many companies, the monthly budget allocation is determined by simply dividing the annual budget by twelve. For example, if the annual advertising budget is…
How to Get Lower-Cost Leads from Google Ads for Software Companies (4 Fresh Approaches To Keyword Research)
Eugene GrudanovCo-founder at Kraftblick How to get leads from AdWords at a lower cost? You, as a SaaS marketer, may have several answers to this question. But what if…
AdWords Strategy for 2018
Eugene GrudanovCo-founder at Kraftblick This article’s structure has a Q&A basis. It aims to give you useful tips to make your work with AdWords more productive. People who have…