Now and then clients ask us about marketing reporting tools that give a possibility to assess the effectiveness of marketing strategies.

When you are looking for marketing analytics instruments, you may find the Internet is overloaded with supply. That’s not an easy choice you have to make.

Let’s first discuss what’s what.

Dashboards show the most important performance indicators with interactive elements at a glance. The data automatically updates without any assistance from the user.

Dashboards are used to give an insight on the main metrics and are not intended to predict or find correlations.

Visualization tools are slightly more complex. They are used primarily to find correlations, trends, outliers, and patterns in data.

They help determine performance indicators to be used in dashboards.

Business intelligence solutions represent a set of dynamic tools that gather information from different sources, read it, analyze, and make predictions based on the data.

Reporting tools are all tools that display data. They include dashboards, visualization tools, and business intelligence solutions.

Remember that because analytics tools are cross-functional today, such division is quite arbitrary.

In this article, we will describe web-based dashboards. They streamline, centralize, and visualize data, giving a greater level of insight. Their advantage is price, which is usually lower than the cost of other reporting tools.

30 Marketing Reporting Tools for CMOs: Dashboards

Core Principles Behind This Listing

All tools in this listing will be mentioned with a short description and its main features.

If the location of the team behind the tool is critical for you, pay attention to its headquarters.

We will also highlight the number of reviews and rating from the independent authoritative sources: Capterra and GetApp, all being a part of Gartner Inc.

Ready. Steady. Go!

1. Adobe Analytics

About: Adobe Analytics helps create interactive dashboards and reports, where a user can sift, sort, and share real-time information to identify problems and opportunities.

Headquarters: California, the USA

Categories: Marketing Analytics, Mobile Analytics, Web Analytics

Features:

• Mobile Apps Analytics
• Predictive Marketing
• Real-time Web Analytics

Prices: On Demand

Free Trial: No information

Deployment: Cloud, SaaS, Web

Intended Users: Small Businesses, Midsize Companies, Enterprises

Demo: Available

2. Agency Analytics

About: Agency Analytics is a reporting software for marketing agencies, offering PPC keyword tracking, SEO auditing, backlink monitoring, social analytics, automated reporting, multiple third party analytics integrations, custom branded dashboards and mobile apps, and more.

Headquarters: Toronto, Canada

Categories: Facebook App Software, Social Media Marketing Software, Web & Mobile Analytics Software, Marketing Software

Deployment: Cloud, SaaS, Web

Intended Users: Freelancers, Small Business, Midsize Business, Large Enterprises

Features:

• Scheduled reporting
• User management
• WYSIWYG report editor
• Client dashboard
• Custom branded dashboard
• Custom branded reports
• Analytics integrations
• Social media scheduling
• API access
• SEO rank tracking
• Progress tracking
• Social analytics
• Call tracking metrics
• Automated reporting
• Custom mobile app
• Custom URL
• Engagement monitoring
• PPC analytics
• Commenting on reports
• Local and global rank tracking
• Backlink monitoring
• SEO auditing

Prices:

Free Trial:  Yes

The Number of reviews on:

• Capterra: 18
• GetApp: 18

Rating:

• Ease of Use: ★★★★★( 4,9/5)
• Customer Support : ★★★★★ ( 4,9/5)

3. Beckon

About: Beckon is a multi-channel marketing analytics, reporting and dashboard platform which enables users to aggregate, visualize, and compare data from multiple different sources including ad servers, email, marketing automation, mobile, SEM, social media, video, web, and more.

Headquarters: San Mateo, California

Categories: Business Intelligence & Analytics Software:  Web & Mobile Analytics Software, Analytics Software, Business Intelligence (BI) Software, Reporting & Dashboard Software.

Marketing Software: Marketing Analytics Software

Features:

• Omnichannel scorecards
• Customizable scorecards
• Performance tracking
• Drag-and-drop interface
• Template creation
• Trend visualization
• Real-time dashboard updates
• Data export
• Customizable dashboards
• Continuous scorecard updates
• Spend and ROI analysis
• Ad hoc reporting
• Data visualizations
• Multichannel data integrations
• Import data via email
• Overdue data reminders
• Planned vs. Actual performance
• Multiple timeframes
• Aggregate KPIs
• KPI comparisons
• Data gap identification
• Custom formula creation
• Data archive
• Historical spend and performance data

Prices: On Demand

Free Trial: No

Deployment: Cloud, SaaS, Web

Intended Users: Midsize Business, Small Business

The Number of Reviews and Rating: no reviews and no rating

4. Cyfe

About : Cyfe is an all-in-one business  dashboard app that helps easily monitor all business data from one place.

Headquarters : Framingham, Massachusetts, The USA

Categories: Business Intelligence & Analytics Software: Web & Mobile Analytics Software,  Analytics Software, Business Intelligence (BI) Software, Reporting & Dashboard Software

Features :

• Real-time reports
• PDF/CSV exports
• Branded reports for clients
• Automatic email reports
• Pre-built integrations
• Push API
• Custom data sources
• Custom visualizations
• Unlimited users and dashboards
• Historical data
• Multiple sharing options
• Social media analytics
• Business KPIs
• Social Media Metrics

Prices : Free Plan, Premium Plan: $19/month ($14/month if paid annually) includes unlimited dashboards, users, integrations, and additional features.

Free Trial : Yes

Deployment : Cloud, SaaS, Web, Mobile – Android Native, Mobile – iOS Native

Intended Users : Freelancers, Large Enterprises, Midsize Business, Non-Profits, Public Administrations, Small Business

Demo:  Available

The Number of Reviews on :

• Capterra: 12
• GetApp: 13

Rating :

• Ease of Use: ★★★★★( 5/5)
• Customer Support: ★★★★☆ ( 4/5)

5. Datorama

About: Datorama is a SaaS-based, big data management platform for advertisers and ad agencies.

Headquarters: New York, New York, the USA

Category: SaaS, Advertising, Software, Big Data

Deployment: Cloud, SaaS, Web

Intended Users: Small Businesses, Mid-size Businesses, Enterprises

Features:

• Graph and Charts
• Dashboards
• Scorecards
• Marketing analytics,
• Data integration,
• Omnichannel analytics,
• Advanced analytics,
• Visualization

Prices: On Demand

Demo:  Available

Free Trial: No

The Number of Reviews and Rating: no reviews and no rating

6. Domo

About : Domo’s Business Cloud is a self-service platform to run the entire organization. The Business Cloud brings together people and all data. Domo connects to all the data from different sources: spreadsheets, social platforms, MySQL or Salesforce. It filters, combines, and personalizes the data into one or multiple dashboards.

Domo has a wide range of functions and creating marketing dashboards is one of them.

Headquarters : American Fork, Utah, The USA

Category : Web Development, Business Intelligence, SaaS, Enterprise Software

Deployment :

Cloud, SaaS, Web

Mobile – iOS Native

Intended Users : Large Enterprises, Midsize Business, Non-Profits, Public Administrations

Features :

• Dashboards
• Integrates all existing business data
• Assign tasks & projects
• Communication & messaging platform

Prices :

• Starter: Free
• Professional (for small teams and companies): starting at $175 user/month (billed annually)
• Enterprise: On Demand

Free Trial :  Yes

Demo :  Available

The Number of Reviews on :

• Capterra: 24
• GetApp: 25

Rating :

• Ease of Use: ★★★★☆( 4/5)
• Customer Support: ★★★★☆ ( 4/5)

7. First Officer

About : First Officer is a data analytics tool that highlights the main SaaS marketing metrics. The tool analyzes Churn, MRR, CLTV, and other metrics.

Headquarters : Tampere Area, Finland

Categories : SaaS

Deployment: Cloud, SaaS, Web

Intended Users: Freelancers, Midsize Business, Small Business

Features :

• Monthly Recurring Revenue (MRR)
• Annual Recurring Revenue (ARR)
• Customer LifeTime Value (CLTV)
• Revenue
• Discounts
• Refunds
• Gross Sales
• Monthly Subscription Churn %
• Monthly Cohort Retention
• Cohort Retention Trends
• Involuntary Churn
• Average Total Contract Value (TCV) of Lost Customers

Prices :

Free Trial : Yes

The Number of Reviews and Rating : no reviews and no rating

8. Freebird Information Dashboard

About : Freebird is a cloud-based solution that integrates Dashboards/Analytics with Collaboration and Content Management. With Freebird, users can build/view visual dashboards showing a status of key metrics, attach related news, commentary, discussions, instructions, documents, etc.

Headquarters : Ottawa, Ontario, Canada

Category : Dashboards, Analytics

Deployment : Cloud, SaaS, Web

Intended Users : Midsize Business, Small Business

Features :

• Annotations
• Data Source Integrations
• Functions / Calculations
• Interactive
• KPIs
• OLAP
• Private Dashboards
• Public Dashboards
• Scorecards
• Themes
• Visual Analytics
• Widgets

Prices : On Demand

Demo : Available

Free Trial: No

The Number of Reviews and Rating : no reviews and no rating

9. Gosquared Analytics

About : All-in-one platform for businesses to acquire leads, build a product, close deals and delight customers. GoSquared Analytics measures the pulse of a website. Monitor every traffic spike and every minor blip in real-time.

Headquarters : London, England

Categories : Real-Time, Mobile Apps, Analytics

Deployment: Cloud, SaaS, Web, Installed – Mac, Mobile – Android Native, Mobile – iOS Native

Intended Users: Online businesses, especially software focused businesses such as SaaS

Features :

• Contact Management
• Customer Support
• Email Marketing
• Interaction Tracking
• Lead Management
• Lead Scoring
• List Management
• Marketing Automation
• Referral Tracking

Prices : starting price $95.00/month

Free Trial : Yes

Demo :  Available

The Number of Reviews on :

• Capterra: 3
• GetApp: N/A

Rating :

• Ease of Use: ★★★★★( 5/5)
• Customer Support: ★★★★★( 5/5)

10. Grow

About : Grow is a cloud-based Business Intelligence solution. The software unifies data from different sources with 150+ instant integrations for leading apps, databases, CRMs, spreadsheets and accounting platforms. From here users can select the data they wish to leverage for generating customized charts and visualizations or choose from a selection of pre-built metrics.

Headquarters : Provo, Utah, the USA

Category : Business Intelligence, SaaS, Analytics, Software

Deployment : Cloud, SaaS, Web, Mobile – iOS Native

Intended Users : Midsize Business, Small Business

Features :

• API availability
• Scheduled/automated reports
• Ad hoc reports
• GPRS reporting
• Access control
• Analytics
• Database write-back
• Drag & drop
• Collaboration
• Data source connectors
• Marketing reports
• Financial reports
• Dashboards
• Data source integrations
• Budgeting and forecasting tools
• Profitability metrics
• 150+ instant integrations
• Unlimited real-time updates
• Multiple data sources

Prices : On Demand

Free Trial :  Yes

The Number of Reviews on :

• Capterra: 47
• GetApp: 47

Rating :

• Ease of Use: ★★★★☆( 4/5)
• Customer Support: ★★★★★ ( 5/5)

11. Heap

About : Heap is a mobile and web analytics solution which is designed to automate event tracking and user analytics.

Headquarters : San Francisco, California

Categories: Web & Mobile Analytics Software, Analytics Software, Reporting & Dashboard Software,  Marketing Analytics Software

Deployment: Cloud, SaaS, Web, Mobile – iOS Native

Intended Users: Large Enterprises, Midsize Business, Small Business

Features :

• Data capture
• Custom user property assignment
• Custom event tracking
• Real-time insights
• Direct data access
• Event Visualizer
• Conversion funnel creation
• Retention reporting
• Retroactive stats
• User-level activity streams
• Search functionality
• Segment analysis
• Trend tracking
• Time-based cohort analysis
• Point-and-click interface
• Direct SQL access to retroactive user data
• Custom user model creation
• Third party integrations

Prices : starting from $500.00/month

Free trial : Yes

Demo :  Available

The Number of Reviews and Rating : no reviews and no rating

12. Informer

About: Informer performs ad-hoc data analysis with easy-to-use, interactive visualizations. It customizes, drills down, groups and sorts, exports and embeds information in real time on one screen.

Headquarters: Raleigh, North Carolina, USA

Category: SaaS, Developer Platform, Enterprise Software

Deployment: Cloud, SaaS, Web

Intended Users : Department Managers, Business Analysts, Database Administrators, Business Users, Company Executives. Small Businesses, Mid-size Businesses, Enterprises.

Features:

• Ad hoc Analysis
• Ad hoc Query
• Ad hoc Reports
• Budgeting & Forecasting
• Dashboard
• Data Analysis
• Data Visualization
• Key Performance Indicators
• Profitability Analysis
• Strategic Planning
• Trend / Problem Indicators

Prices: On Demand

Demo:  Available

Free trial:  Yes

The Number of Reviews on :

• Capterra: 32
• GetApp: N/A

Rating:

• Ease of Use: ★★★★★( 5/5)
• Customer Support : ★★★★★ ( 5/5)

13. Kissmetrics

About: Kissmetrics is a customer analytics platform, which provides visualization tools on how users interact with websites, web apps, and mobile products.

Headquarters: San Francisco, California

Categories: Business Intelligence & Analytics Software Web, Marketing Software

Deployment: Cloud, SaaS, Web, Mobile – Android Native, Mobile – iOS Native

Intended Users: Freelancers, Midsize Business, Small Business

Features:

• Real-time tracking
• A/B testing
• Behavioural comparison
• Behavioural campaigns
• Funnel report
• Cohort report
• Design editor
• Revenue report
• Audience segmentation
• 5 goal-based design templates
• Software integrations
• People search

Prices:

• Starter: $200/month, 500K events,10K engagement reviews. Email support
• Basic: $700/month, 5 million events, 50K engagement reviews. Account manager
• Pro: $2,000/month, 20 million events, 200K engagement reviews, Account manager

Free Version: Yes

Demo:  Available

The Number of Reviews on:

• Capterra: 7
• GetApp: 7

Rating:

• Ease of Use: ★★★☆☆( 3/5)
• Customer Support: ★★★★☆ ( 4/5)

14. Klipfolio

About: Klipfolio is a cloud app for building and sharing real-time business dashboards on web browsers, TV monitors, and mobile devices. Connect to data sources online and offline, including web applications like Twitter, Moz, and Google Analytics; FTP and SFTP files from internal servers, and files from computers in formats such as Excel, CSV, and XML

Headquarters: Ottawa, Ontario, Canada

Category: Business Intelligence, SaaS, Analytics, Software, Big Data, Enterprise Software

Deployment: Cloud, SaaS, Web

Intended Users: Large Enterprises, Midsize Business, Non-Profits, Public Administrations, Small Business

Features:

• Integrate multiple data sources in single report
• Trusted security module
• Accessible on any browser (Chrome, Firefox, Safari, IE)
• Experienced support staff and in-depth documentation
• Mobile accessible (iOS, Android, BlackBerry, Windows)
• Set up data sources using flexible REST connector
• Direct file upload for files on computer or network
• Securely connect to SQL databases
• Excel, CSV, JSON, XML file formats supported
• Visualizations
• A variety of built-in report styles
• Simplified dashboard assembly
• Self-service KPI editing platform

Prices:

Demo:  Available

Free Trial: Yes

The Number of Reviews on:

• Capterra: 31
• GetApp: 31

Rating:

• Ease of Use: ★★★ ☆ ☆( 3,5/5)
• Customer Support: ★★★★ ☆ ( 4,5/5)

15. Maxymizely

About : Maxymizely is a tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web).

Headquarters : Palo Alto, California, The USA

Categories : Predictive analytics

Deployment: SaaS, Web, Cloud

Intended Users: Small and Midsize Businesses, Freelancers

Features :

• A/B/N and MVT Testing
• User Behavior Analytics
• Crash Analytics
• Traffic Quality
• Unlimited apps
• Unlimited teammates
• Mail support

Prices :

Free Trial : Yes

The Number of Reviews on :

• Capterra: 1
• GetApp: N/A

Rating :

• Ease of Use: ★★★★★( 5/5)
• Customer Support: ★★★★☆ ( 4/5)

16. Metrilo

About : Metrilo helps understand eCommerce customers by analyzing data and providing with valuable insights.

Headquarters: Sofia, Bulgaria

Categories : Business Development, Marketing, Analytics

Deployment: Cloud, SaaS, Web

Intended Users: Small to midsize eCommerce stores

Features :

• eCommerce analytics
• Email marketing
• eCommerce CRM

Prices :

Free Trial : Yes

The Number of Reviews and Rating : no reviews and no rating

17. Mixpanel

About: Mixpanel is a mobile and website visitor analytics tool designed for SMBs.

Headquarters: San Francisco, California

Categories: Business Intelligence & Analytics Software: Web & Mobile Analytics Software,   Analytics Software , Reporting & Dashboard Software

Deployment: Cloud, SaaS, Web, Mobile – Android Native, Mobile – iOS Native

Intended Users: Freelancers, Large Enterprises, Midsize Business, Non Profits, Public Administrations, Small Business

Features:

• Segmentation tool
• Funnel analysis
• Retention reports
• Integration
• Dynamic bucketing
• Automatic cohort creation
• Mobile surveys
• Flexible targeting
• Message scheduling
• In-app messaging
• Activity feed
• Data visualization

Prices:

Free Trial: Yes

The Number of Reviews on:

• Capterra: 5
• GetApp: 6

Rating:

• Ease of Use: ★★★☆☆( 3/5)
• Customer Support: ★★★☆☆ ( 3/5)

18. Notion

About : Notion tool is created for collecting data and building visualization dashboards. It tracks individual KPIs and combines data from multiple sources.

Headquarters : Portland, Oregon, the USA

Category : Analytics, KPI, Dashboards, Reporting

Deployment : Cloud, SaaS, Web

Intended Users : Small Businesses and Midsize Businesses

Features :

• Ad Hoc Reports
• Budgeting & Forecasting
• Dashboard
• Data Analysis
• Data Visualization
• Key Performance Indicators
• Performance Metrics
• Strategic Planning
• Trend / Problem Indicators

Prices :

Free Trial :  Yes

The Number of Reviews and Rating : no reviews and no rating

19. Piwik

About : Piwik is an open source Web Analytics software. It generates reports on website visitors, popular pages, the search engines.

Headquarters : France, Paris

Categories : Web & Mobile Analytics Software, Big Data Software,  Consulting Software,  Professional Services Software

Deployment : Cloud, SaaS, Web

Intended Users : Freelancers, Large Enterprises, Midsize Business, Non Profits, Public Administrations, Small Business

Features :

• Real-time tracking
• Customizable dashboard
• Geolocation
• History explorer
• Data ownership
• Full raw data dump at any time
• Technical and user support
• Privacy compliance
• Infrastructure monitoring
• Maximum response time for critical issues is within 4 hours
• User-centric reporting
• Page-level analytics
• Cross-device tracking
• Tracking file downloads and external links
• Advanced video tracking

Prices : Starting from €25.00/month. Prices are based on traffic volume.

Free Trial : Yes

Demo :  Available

The Number of Reviews on :

• Capterra: 4
• GetApp: 4

Rating :

• Ease of Use: ★★ ☆ ☆☆( 2,5/5)
• Customer Support: ★ ☆ ☆☆☆ ( 1,5/5)

20. Quantcast measure

About : Quantcast offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms, including both web and mobile.

Headquarters : San Francisco, California

Categories: Business Intelligence & Analytics Software: Web & Mobile Analytics Software, Data Analytics Software, Data Mining Software

Marketing Software: Advertising Software, Competitive Intelligence Software

Deployment: Cloud, SaaS, Web

Intended Users: Large Enterprises, Midsize Business, Small Business

Features:

• Compete audience demographic analysis
• Measure audience trends and usage
• Audience interests/ lifestyle reports
• Multi-platform analysis – web sites & mobile apps
• Analyzing return visits
• Audience geographic data
• Data from +100 million web and mobile platforms
• Competitor website traffic comparison
• Similar websites your audience frequent
• Custom audience segments
• Post-campaign audience reports
• Quantcast Measure for Apps
• Benchmarking feature for app loyalty
• Publish and promote your stats
• See top devices for all apps & versions
• Quantcast Measure API
• See app installs & upgrades
• Quantcast Advertise for Marketers

Prices : On Demand

Free Trial : No

Demo :  Available

The Number of Reviews on :

• Capterra: 1
• GetApp: 1

Rating :

• Overal: ★★★★☆( 4/5)

21. Vizbi

About : Vizbi is an online data visualization platform. Cloud native business intelligence tool to get insights from existing application data.

Headquarters : India

Category : Dashboards, Analytics

Deployment : Cloud, SaaS, Web

Intended Users : Small Businesses, Midsize Businesses, Freelancers

Features :

• Build drag and drop charts
• Connect to your existing apps and data warehouse
• Connect to third-party apps and mash data between them
• Build and share dashboards
• Public and Private Dashboards
• Visual Analytics

Prices : On Demand

Free Version :  Yes

The Number of Reviews and Rating : no reviews and no rating

22. Vizdum

About : SaaS cloud-based business dashboard platform that allows businesses to monitor their key business metrics in real time

Headquarters : Santa Clara, California, the USA

Category : Dashboards, Analytics

Deployment : Cloud, SaaS, Web

Intended Users : Small Businesses, Midsize Businesses, Enterprises

Features :

• Dashboards
• Key performance indicators
• Monitor metrics
• Collaboration and teamwork
• Key performance indicators

Prices :

Free Trial:  Yes

Demo:  Available

The Number of Reviews and Rating : no reviews and no rating

23. Webtrends

About : Webtrends provides marketers with customer engagement insights using mobile dashboards, multi-platform measurement, path and scenario analysis.

Headquarters : Portland, Oregon, The USA

Categories : SEO, Digital Marketing, Enterprise Software

Deployment: Cloud, SaaS, Web

Intended Users: Large Enterprises, Midsize Business

Features :

• Digital Measurement
• Heatmaps
• Webtrends Streams
• SAP Integration
• Collaboration Measurement
• Social Measurement
• Mobile Measurement
• Mobile & Social Optimization
• Online Testing
• Targeting & Segmentation
• Facebook Campaigns
• Email Remarketing
• Facebook Advertising
• Ad Spend Optimization
• Training resources

Prices : on demand

Free Trial : Yes

Demo :  Available

The Number of Reviews and Rating : no reviews and no rating

24. Woopra

About: is a real-time customer analytics service used by sales, service and marketing teams to better understand your customer’s behavior across multiple devices and touchpoints.

Headquarters: San Francisco, California

Categories: Business Intelligence & Analytics Software:  Web & Mobile Analytics Software, Data Analytics Software, Marketing Software, Personalization and Behavioral Targeting Software.

Deployment: Cloud, SaaS, Web, Mobile – Android Native, Mobile – iOS Native

Intended Users: Midsiize Business, Small Business

Features:

• Customer profiles
• Real-time analytics and data
• Track all customer activity
• Website and mobile app data
• Data from email, help desk, and live chat
• Build customer segments
• Automatic real-time segment updating
• Create custom reports
• Funnel reports
• User retention reports
• Live KPI dashboards
• Deliver triggered actions
• 3rd party app integrations through AppConnect
• Real-time notifications
• Scheduled tasks
• Track new and unidentified web & mobile users
• Trigger JavaScript or Webhooks actions
• Integrations with Zendesk, Marketo, Salesforce and etc.

Prices:

Free Version: Yes

Demo:  On demand

The Numbers of Reviews and Rating: no reviews and no rating

25. Yellowfin

About : Business Intelligence reporting and dashboard platform is a flexible solution for web-based reporting and analytics – analytics, querying, flexible reports and dashboards.

Headquarters : Melbourne, Victoria

Categories: Business Intelligence & Analytics Software: Analytics Software, Business Intelligence (BI) Software, Reporting & Dashboard Software

Deployment: Cloud, SaaS, Web

Intended Users: Large Enterprises, Midsize Business, Small Business

Features :

• Reporting & Dashboard
• Data Analytics
• Analytics
• BPM
• Business Intelligence
• AdHock Query
• Multi-Dimensional Analytics
• ODBC
• OLAP
• Interactive dashboards
• Sharing and collaboration
• Mobile BI
• Proactive alerts & exception reporting
• Your data mapped

Prices : Professional, starting from $50/monthly for small teams and companies, Enterprise/embedded on demand.

Free Trial : Yes

The Number of Reviews on :

• Capterra: 6
• GetApp: 6

Rating :

• Ease of Use: ★★★★☆( 4/5)
• Customer Support: ★★★★★ ( 5/5)

26. Albacross 

About : Albacross is a web-based B2B lead generation platform with which businesses can identify and monitor the companies that are visiting their websites. Albacross provides them with a detailed overview of each lead that includes such data as company size, its revenue, demographics, and contact details of the company’s leaders.

Headquarters : Stockholm, Sweden

Categories : SaaS

Deployment : SaaS

Intended Users : Marketing agencies, Small Businesses, Midsize Companies, Enterprises

Features :

• Monitoring website visitors
• Detailed stats and reports
• Wide range of filters
• Zapier integration
• Lead list export
• Account-based marketing solution

Prices : Premium – €99 per month (€79 per month if paid annually); Business – €299 per month (€249 per month if paid annually); Enterprise on demand.

Free Trial : Yes

The number of Reviews and Ratings:

• Overall (4.5 / 5)
• Ease of Use (5 / 5)
• Customer Service (4.5 / 5)

Additional Marketing Reporting Tools

There are some tools highly recommended on Quora that aren’t listed on Capterra and GetApp. We describe their main characteristics and features according to the recommendations of Quora users.

1. Calq

About : Advanced custom analytics for mobile and web. Calq drills down into a real-time feed of a customer’s actions, as well as displaying detailed profile information about the customer.

Headquarters : London, England

Category : Analytics, Information Technology, Mobile

Deployment : Cloud, SaaS, Web

Intended Users : Small Businesses, Midsize Businesses

Features :

• Drill down into individual users
• Retention metrics
• Detailed queries
• Real-time insights & live views
• Retroactive analysis

Prices :

Free Trial : Yes

2. Indicative

About : Indicative creates a customized dashboard, giving an overview of all the key metrics. A user can create multiple dashboards and share them.

Headquarters : New York, New York, The USA

Category : The Internet, Business Intelligence, Analytics, Big Data, Mobile

Deployment : Cloud, SaaS, Web, Web, iOS, Android

Intended Users : Growth Marketers, Product Managers, and Data Analysts

Features :

• Data Exploration
• Multi-path Funnels
• Calculator
• User Explorer
• Dada Manager
• Dashboards

Prices : $79 per month, per 50k users

Free Trial :  Yes

3. Statcounter

About : Statcounter is a simple real-time web analytics service that helps track, analyze and understand visitors so a user can make good decisions to become more successful online.

Headquarters : Dublin, Ireland

Categories : The Internet, Web Development, Consulting, Software

Deployment : Cloud, SaaS, Web

Intended Users : Small Businesses, Midsize Companies

Features :

• Summary Stat
• Pages Analysis
• Referrals and Search
• Visitors
• Locations
• Detailed view
• Admin control

Prices :

Free Trial : Yes

Demo :  Available

Finally

Here the most useful for marketers analytics dashboards are listed. Some of them display the information from all possible sources and visualize it, so a user can see the main performance indicators.

Others include more detailed characteristics of key metrics and allow to make predictions, build a marketing plan, and allocate an optimal budget.

Choose the most appropriate reporting tool based on your goals and available resources. The description of these SaaS tools and their main features will help you. If you have doubts, read reviews and look at their rating on Capterra or GetApp.