Check more than 60 SaaS directories and review websites where you can list your business. All directories are grouped, ranked and reviewed for you.
The topic of this article emerged as many our readers kept asking which review websites and SaaS directories would be good for their marketing and SEO.
When I tried to find the most reasonable and full answer to this question, I searched for all kinds of SaaS directories and stumbled upon numerous blog posts about them.
Most of them were compiled in long, unsystematic lists in which many SaaS directories turned out to be broken. I still had to get the hang of what the difference between them is and where it is better to get published.
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I also gave some info on how to get listed there, whether it is free or paid, some distinctive features of directories, advertising options they have and so on.
This post is huge, so feel free to use the table of contents:
Business Software Directories and Recommendation Platforms
Directories & Review Websites For Tech Companies
Startup Directories and Funding Platforms
Specialized Software Directories
Software Review Platforms That Are Not Working Anymore
Why List Your Product in SaaS Directories and Reviews Websites?
Firstly, to get more traffic and leads from reviews.
I won’t bother you with numerous stats on how reviews are useful for your marketing. It’s hardly a secret now.
You can check this post about online reviews on Forbes or this infographic with statistics on online reviews to get the idea.
Secondly, to get more links and trust for your SEO.
In most cases, your link on review websites or in SaaS directories is the do-follow one. This kind of websites are often relevant to your business, so the links tend to be quite qualitative.
How To Use This List?
All directories in this blog post are compiled in groups.
The websites are ranked by two major criteria:
- Alexa Traffic Rank – traffic rank of a site that shows how good SEO of the website is. The traffic rank is based on three months of historical data collected from users of Alexa Toolbar.
- SimilarWeb Monthly Visits – traffic from the research tool by SimilarWeb. You can read about their sources of stats here. In this article I mention monthly traffic, that is November 2016 in this case.
Top Software Review Platforms
These are software review platforms with the highest Alexa rank and a lot of traffic. They use the number of reviews as one of the criteria to rank software.
1. Capterra – business software review platform.
Alexa Traffic Rank: 3,598
SimilarWeb Monthly Visits: 6.30M
Listing: Free
Lead generation options: PPC, bids from $2
Features:
- Capterra has around 400 categories.
- It is owned by Gartner just as some other review platforms like GetApp and Software Advice.
- Doesn’t link to your website.
2. Finances Online – business & finance software review platform.
Alexa Traffic Rank: 34,146
SimilarWeb Monthly Visits: 607.60K
Listing: Free
Lead generation options: has a vast number of marketing services. You can check some examples here.
Features:
- Provides software reviews, comparatives, and alternatives.
- Has a wide range of marketing options like premium features, press releases, industry awards & certificates.
- Has an additional focus on finance software.
- If your product is not in Top 10, let alone, not on the first page, it might be difficult to get exposure. A user needs to scroll through the Most Popular section and a great deal of other content to get to the main list of products.
- Doesn’t link to your website.
3. GetApp – business apps and software review platform.
Alexa Traffic Rank: 11,707
SimilarWeb Monthly Visits: 1.50M
Listing: Free
Lead generation options: PPC
Features:
- Lists business web apps and mobile apps.
- It’s Gartner’s product just as Capterra and Software Advice, so you need to sign up for Capterra first.
- Unlike Software Advice, allows free business apps.
- Has a search bar that allows SaaS buyers to filter apps by pricing model, supported devices, served geographies, buyer’s organization type, the number of employees, and the apps they are integrated with.
- Doesn’t link to your website.
4. G2Crowd – business software review platform.
Alexa Traffic Rank: 14,722
SimilarWeb Monthly Visits: 1.20M
Listing: Free
Lead generation options: no PPC, only some premium features like request a demo button.
Features:
- There is no PPC that would allow companies with larger cash piles bid more to outrank their products.With only premium features and press releases, the rank is more unbiased.
- Has a search bar that allows SaaS buyers to filter software by pricing, by software a buyer already uses and by company size.
- Provides the do-follow link to your website.
- Has a G2 Crowd Grid that shows all vendors on one graph.
5. Discover Cloud – business software review platform.
Alexa Ranking: 15,666
SimilarWeb Monthly Visits: 49,60K
Listing: Free
Lead generation options: PPC
Features:
- Has a search bar that allows SaaS buyers to filter software by pricing model and by buyer’s organization type.
- Has a new and impressive feature – registration as an expert at Discover Cloud. With that you can become an influencer in your niche and build your brand.
- Provides the do-follow link to your website.
- Has Market Analysis graph that is similar to the G2 Crowd’s graph of G2Crowd.
6. Software Advice – software review and recommendation platform.
Alexa Ranking: 18,829
SimilarWeb Monthly Visits: 965.90K
Listing: Free
Lead generation options: pay-per-lead advertising model
Features:
- They provide free call consultation for all software buyers.
- Quality leads are the main KPI used by Software Advice in their advertising services. Software Advice promises equal exposure to all advertising vendors.
- Does not list free apps, third-party add-ons or integrators. You can check on other requirements here.
- It’s the Gartner’s product just as Capterra and Software Advice, so you need to sign up for Capterra to get there.
- Provides the do-follow link to your website only if you join lead generation program and buy Visit Website button as a premium feature for your profile.
7. Software Insider – software review platform.
Alexa Ranking: 18,829
SimilarWeb Monthly Visits: 825.60K
Listing: Free
Lead generation options: large marketing pack with an option to be featured as a top in your niche
Features:
- Software Insider is only one of the Graphiq services, so you need to sign up for Graphiq first to get listed. Here are some tips on how to build Graphiqaccount.
- Has a search bar that allows SaaS buyers to filter software by features, platform and attesting customers.
- There is the do-follow link for those who buy Visit Website button as a premium feature for your profile.
8. Trust Radius – business software review and recommendation platform.
Alexa Ranking: 41,850
SimilarWeb Monthly Visits: 422.20K
Listing: Free
Lead generation options: premium listing
Features:
- Premium listing means review programs, a premium profile, reviewers’ quotes, trust reports for your product.
- Apart from reviews, provides lots of content like reports, buyers’ guides, their own compilation of reviews and tips of some products.
- Has a graph called TrustMap that can also be filtered by company size.
- Doesn’t link to your website.
9. Software Suggest – software review and recommendation platform.
Alexa Ranking: 165.50K
SimilarWeb Monthly Visits: 165.50K
Listing: Free
Lead generation options: premium listing
Features:
- Is one of the largest review recommendation platforms in India.
- Premium partners get on top of the lists and can purchase leads (pay-for-lead-model).
- Software buyers can compare software using Software Evaluation Tool at SoftwareSuggest’s website.
- Offers free consultations for software buyers.
- Doesn’t link to your website.
10. Technology Advice – B2B software recommendation and review platform.
Alexa Ranking: 165.50K
SimilarWeb Monthly Visits: 273.40K
Listing: Free
Lead generation options: varied lead generation program
Features:
- Has a database of decision makers. Offers multiple marketing channels to generate quality leads for their vendors.
- Uses a specific lead generation connection model, when the price depends on the level of connection you established with your customer. Here is how it works.
- Produces buyer’s guides and has a number of content-delivery platforms targeting different decision-makers like CFOs, CTOs, HR decision makers etc.
- Doesn’t lay emphasis on reviews and main list of software. Makes a software buyer use this search bar to see recommended results:
- Doesn’t link to your website
11. IT central station – business software review platform.
B2B social networking, “Yelp for enterprise technology products” according to Clint Boulton, WSJ.
Alexa Ranking: 75,098
SimilarWeb Monthly Visits: 282.70K
Listing: Free
Lead generation options: native ads from reviews posted on the website, retargeting.
Features:
- Has the ask-and-answer section for tech people to share expertise.
- Gives an opportunity to become an expert by writing expert reviews and answering questions.
12. Cloudswave – software and app review platform.
Alexa Ranking: 91,887
SimilarWeb Monthly Visits: 179.20K
Listing: Free
Lead generation options: PPC, deals, testimonials.
Features:
- Actively uses software deals & gifts to attract more users and gives vendors an opportunity to use these special offers to get more customers.
- Provides strong PPC campaigns.
- Provides alternatives and comparisons.
- Has a search bar that allows SaaS buyers to filter software by devices, operating systems, languages, features.
13. Crozdesk – business software review platform.
Alexa Ranking: 101,619
SimilarWeb Monthly Visits: 38.40K
Listing: Free
Lead Generation options: PPC
Features:
- Is focused on software for SMBs and Startups.
- Has PPC and inbound analytics for vendors.
- Has a search bar that allows SaaS buyers to filter software by pricing model, devices, buyer’s organization type and features.
14. Analyzo – software review platform.
Alexa Ranking: 318,821
SimilarWeb Monthly Visits: 35.30K
Listing: Free
Features:
- Doesn’t offer any marketing services. Sticks to the policy of providing the most unbiased reviews possible.
- Lists software that targets startups.
- Judging by categories like JQuery plugin and the readiness to consider new categories, has less strict requirements for the products listed and can consider various products.
- Has a search bar that allows SaaS buyers to filter software by pricing model, mobile support, invoices/month.
- All the links to product websites are no-follow.
15. Serchen – review platform for cloud services and business software.
Alexa Ranking: 101,619
SimilarWeb Monthly Visits: 33K
Listing: Free
Features:
- Has over 300 categories that ensure better targeting.
- Puts special emphasis on cloud services.
- All the links to product websites are no-follow.
16. Pandia – software review platform for online business owners.
Alexa Ranking: 302,841
SimilarWeb Monthly Visits: 31.30K
Listing: $69 with a full refund if your product won’t be listed.
Lead generation options: Sponsored user – $30 a year, Detailed Profile – $30.
Features:
- Is focused on software for webmasters, small businesses, and web hosting companies.
- Provides only paid listing now.
- All the links to product websites are no-follow.
- Apart from users’ reviews, Pandia provides their own review with pros, cons and detailed description of features.
17. SaaS Genius – software recommendation platform.
Alexa Ranking: 363,059
SimilarWeb Monthly Visits: 20.50K
Listing: Free
Lead generation options: premium profile costs $197 with premium placements and multiple links to your website
Features:
- Features pricing, comparison, alternatives.
Business Software Directories and Recommendation Platforms
These are websites that don’t use reviews to rank software. But still, it is worth getting listed there to get more traffic or to improve SEO.
1. Alternative to – directory of alternatives to well-known apps.
Alexa Traffic Rank: 3,194
SimilarWeb Monthly Visits: 10.20M
Listing: Free
Features:
- Doesn’t use categories. Instead, users look for alternatives to some apps they already know.
- Apps can be upvoted and downvoted. The number of likes influences ranking, but it’s not the only parameter, as Alternative tries to eliminate spam-liking.
- No lead generation options. The ranking is more or less fair.
- All the links to product websites are no follow.
2. Top Alternatives – directory of top business apps and software.
Alexa Ranking: 107,103
SimilarWeb Monthly Visits: 120.80K
Features:
- All websites are ranked by Alexa ranking.
- Provides the do-follow link to your website.
- It’s almost impossible to get listed there, but they might consider some new narrow niche product.
3. Siftery – business software recommendations platform.
Alexa Ranking: 111,680
SimilarWeb Monthly Visits: 114.60K
Listing: Free
Features:
- Users and businesses can list their software stacks, that is a list of products they use. Then, Siftery compares companies with similar stacks and gives recommendations. Thus, each product has a number of clients and organizations who use it and that’s how it gets ranked.
- Siftery also presents comparisons of similar products.
- Provides the do-follow link to your website.
4. Featured customers – business software directory.
Alexa Ranking: 269,500
SimilarWeb Monthly Visits: 56.90K
Listing: Free
Features:
- Adds customer testimonials, success stories, case studies, and customer videos.
5. Business Software – business software directory.
Alexa Ranking: 308,954
SimilarWeb Monthly Visits: 37.50K
Listing: Free
Lead generation options: a bulk of marketing services (lead generation with the pay-per-lead model, whitepapers, and product review articles) and premium profile features.
Features:
- By default has no reviews, but you can buy them as a premium feature.
- Focuses on their white papers that are also their advertising service.
- Doesn’t link to your website.
6. Cardlife – software website that also has its own SaaS directory.
Alexa Ranking: 636,492
SimilarWeb Monthly Visits: 23.70K
Listing: Free
- No reviews or any recommendations.
- You can just get the do-follow link for your SEO there.
General Review Websites
These are general review websites that are often ranked high in Google results.
1. Trustpilot – online review platform.
Alexa Ranking: 1,734
SimilarWeb Monthly Visits: 12.10M
Listing: Free
Lead generation options: 3 marketing packs
Features:
- One of the most popular review websites in the world: during 2013- 2014 more than 17M reviews have been posted in 15 languages on Trustpilot covering over 120K businesses in 65 countries.
- If you have a free listing, you’ll get 100 invitations per month to send to your past, present or future customers.
- Advertising service prices start from $300 per month.
- Has its own system to filter fake reviews, but it is known to get abused sometimes. Trustpilot was criticized for that.
- Provides analytics for your reviews.
- The reviews your customers publish on Trustpilot may appear in three places: Google organic search results, Google Shopping Merchant Reviews, Google AdWords Merchant Reviews.
2. Product Hunt – online review platform.
Alexa Ranking: 3,430
SimilarWeb Monthly Visits: 6.20M
Listing: Free, but it’s hard to get listed.
- According to Ben Wheeler, it’s almost impossible to get listed just by submitting a form. Here is his guide on how you can get listed at Product Hunt.
- Targets tech products.
- Allows no sales and advertising.
General Web Directories
General directories are often considered as an old-school SEO. They lost significance now, but dmoz is still believed to have a good effect on website organic search ranking.
1. Dmoz – web directory
Alexa Ranking: 8,849
SimilarWeb Monthly Visits: 1.4M
Listing: Free, but it’s hard to get listed.
- Some categories are so crowded that they won’t accept new websites. Check Wikihow about getting listed in Dmoz and refer to dmoz.com site selection criteria here.
Directories & Review Websites For Tech Companies
These are websites for a broad variety of tech companies – whether they specialize in SaaS, custom software or digital marketing.
1. Clutch – B2B research company that identifies leading software services firms and publishes clients’ reviews
.
Alexa Ranking: 3,430
SimilarWeb Monthly Visits: 285K
Listing: Free
Lead generation options: Sponsorship that gives priority review listing. The first sponsorship stage is silver that costs $1,500/month.
Features:
- It features software companies instead of products.
- Although clutch.co targets the best software services providers, it’s easy to get listed for free.
- Requests reviews on your behalf – you don’t need to collect all your reviews by yourself. Reviews can be anonymous.
- All the links to product websites are no-follow.
2. Crunchbase – tech industry directory.
Alexa Ranking: 2,926
SimilarWeb Monthly Visits: 6.30M
Listing: Free
- Features software companies and products. Gives a full overview of what is the state of tech sector.
- Easy to set up, almost every tech company get listed there.
Startup Directories and Funding Platforms
These websites can be useful for startups. There are directories, review websites, funding platforms etc.
1. Angel.co – website for startups and investors.
Alexa Ranking: 1,445
SimilarWeb Monthly Visits: 9M
Listing: Free
Features:
- The most well-known startup platform to raise money.
- Brings your startup to investors.
2. Gust – SaaS startup funding platform. The social network for startups, investors and accelerators.
Alexa Ranking: 35,467
SimilarWeb Monthly Visits: 374.80K
Listing: Free
Features:
- A platform where startups can raise capital from investors and apply for accelerators.
3. Betalist – SaaS startups directory.
Alexa Ranking: 51,545
SimilarWeb Monthly Visits: 291K
Listing: Free
Lead generation options: 3 marketing packages for those who want to reach startup founders and early adopters (includes site ads, tweets and newsletter ads for 1 week / 4 weeks / 12 weeks)
Features:
- The directory for anyone who wants to try out startup software.
- Feature startups by their country and category.
- Criteria for listing: you need to have a decent-looking landing page, your product should not be publicly available, your product should not be published at Betalist before.
4. KillerStartups – startup reviews and content platform.
Alexa Ranking: 93,393
SimilarWeb Monthly Visits: 70.70K
Listing: Free
Features:
- Publish their own startup reviews, tools and guides, and featured founders – basically provide a full overview of different startups.
5. BetaPage – startup directory.
Alexa Ranking: 100,697
SimilarWeb Monthly Visits: 69.20K
Listing: Free
Features:
- After your startup is published, users can upvote it and give some feedback. The more upvotes it gets, the higher it will be ranked.
6. Prefundia – a platform that showcases forthcoming crowdfunding projects.
Alexa Ranking: 246,415
SimilarWeb Monthly Visits: 48.80K
Listing: Free
Features:
- Startups can pre-launch their projects and get feedback and stats that shows their project viability.
7. Launching Next – a platform that showcases the newest startups.
Alexa Ranking: 314,244
SimilarWeb Monthly Visits: 49.60K
Listing: Free
Lead generation options: your message can be added to their newsletter for 7 days. This newsletter will be sent to more than 4,500+ email subscribers. For the current moment, the price is $420.
Features:
- Features the newest startups, top 20 startups, top startups of the week, puts startups in categories etc.
8. TheStartupPitch – a platform for startups to pitch their business to get funding.
Alexa Ranking: 340,352
SimilarWeb Monthly Visits: 13.80K
Listing: Free
Lead generation options: banners on the sidebar cost 60$ for 60 days.
Features:
- You can do a beta pitch first.
- You can pitch your company or just your app.
- The Startup pitch plans to launch a new SaaS directory saas.ly in the nearest future.
9. TechPluto – a platform that showcases the newest startups.
Alexa Ranking: 391,993
SimilarWeb Monthly Visits: 50K
Listing: Free
Features:
- More of a news website that writes about startups.
- There is now way to see the listed startups – page with reviews is deleted. But they publish articles about new startups, so it’s worth trying to get in touch and let them know about your startup.
10. TechOverlap – a platform that showcases the newest startups.
Alexa Ranking: 1,232,839
SimilarWeb Monthly Visits: 2K
Listing: Free
Lead generation options: custom side banners
- You can submit your startup to get an extra link for SEO. There are no other functions.
Apps (Mobile and Web)
Directories and review websites that list only mobile and web apps.
1. App Storm – the web and mobile app directory.
Alexa Ranking: 42,729
SimilarWeb Monthly Visits: 117.60K
Listing: Free
Features:
- Belongs to GetApp. You need to register there to get listed.
2. App Appeal – the web and mobile app directory.
Alexa Ranking: 179,476
SimilarWeb Monthly Visits: 102K
Listing: Free
Features:
- Belongs to GetApp. You need to register there to get listed.
3. FeedMyApp – software and mobile app marketplace.
Alexa Ranking: 357,280
SimilarWeb Monthly Visits: 6.90K
Listing: Paid
Features:
- Has no clear criteria for apps, no company description.
- Products have only editor’s review.
4. Web Apprater – the web and mobile app review website.
Alexa Ranking: 686,975
SimilarWeb Monthly Visits: 10.70K
Listing: Free
Lead generation options: There are lists of advertising services and premium review account.
6. WebMenu – a web and mobile app directory.
Alexa Ranking: 1,287,749
SimilarWeb Monthly Visits: 1.60K
Listing: Free
- There’s no company description.
- A profile includes only a product description and screenshots.
Specialized Software Directories
These directories and review platforms cater for different groups of software buyers and specialize in a niche software.
1. CabinetM – marketing software reviews and recommendation platform.
Alexa Ranking: 554,826
SimilarWeb Monthly Visits: 6.40K
Listing: Free
Lead generations options: banners on category/subcategory pages, premium profile $500/month.
Features:
- Users can list their software stacks.
- Users can compare 3 products.
- CabinetM provides a number of white papers to attract more marketers.
2. Mashape – API marketplace.
Alexa Ranking: 41,918
SimilarWeb Monthly Visits: 210.70K
Listing: Free
Lead generations options: monetized APIs are charged a revenue sharing of 20%.
3. SaaSmax – SaaS and cloud app marketplace.
Alexa Ranking: 831,147
SimilarWeb Monthly Visits: 7.10K
Listing: Paid
Lead generation options: 3 marketing packages
- Connects you with software reseller.
News Websites
These are news websites that have directories or consider publishing press releases about products.
1. ProgrammableWeb – news website and directory for APIs, mashups, web as as platform.
Alexa Traffic Rank: 13,267
SimilarWeb Total Visits: 1.10M
Listing: Free, but you must become a member.
Lead generation options: display advertising, newsletter, promotion in social media.
Features:
- Directories for APIs, Apps, SDKs.
2. Netted – daily email publication about B2C software, apps and services launched by the team behind The Webby Awards.
Alexa Traffic Rank: 245,687
SimilarWeb Total Visits: 81.50K
Publication: Free
Features:
- Publishes articles about the most interesting service and also sends a newsletter about them.
- Considers only B2C products.
3. Compare the Cloud – news website where you can submit a pitch.
Alexa Ranking: 727,867
SimilarWeb Monthly Visits: 10.30K
- You can only submit a pitch for link-building there.
SaaS Directories with Alexa Rank Over 500K
Apart from well-known SaaS directories and review websites, there are a few of them that are outdated.
Still, some of them may provide a good link for SEO.
1. SoftScout
Alexa Ranking: 634,560
SimilarWeb Monthly Visits: 18.50K
Listing: Free
2. Cloud Surfing
Alexa Ranking: 706,790
SimilarWeb Monthly Visits: 7K
Listing: Free
Lead generations options: Category Featured Site – $500.00 per year. Your site will be prominently listed above the site list on one category browse page.
Features:
- Ranks high in Egypt.
3. On the app – website and application directory.
Alexa Ranking: 1,432,166
SimilarWeb Monthly Visits: 953
Listing: Free
4. Akita App
Alexa Ranking: 1,709,221
SimilarWeb Monthly Visits: 662
Listing: Free
5. Ready SaaS Go
Alexa Ranking: 2,158,292
SimilarWeb Monthly Visits: 526
Listing: Free
6. SaaS Directory
Alexa Ranking: 1,804,197
SimilarWeb Monthly Visits: 530
Listing: Free
7. TheSaasNetwork
Alexa Ranking: 1,987,019
SimilarWeb Monthly Visits: 4.6K
Listing: Free
8. SaasLounge
Alexa Ranking: 2,570,694
SimilarWeb Monthly Visits: 322
Listing: F
ree
9. Cloud Showplace
Alexa Ranking: 2,024,935
SimilarWeb Monthly Visits: 2.80K
Listing: Free
Software Review Platforms That Are Not Working Anymore
Some websites that are often mentioned in blog posts about SaaS directories are not available anymore.
Better Buys – isn’t available for listing
Cloudxl – isn’t available for listing and adding products
BoogarLists – isn’t available for listing
CRM Landmark – isn’t available for listing
Ombud – now a decision management platform
Cloudbook – now a website for cloud books
Erlibird – now a beta testing platform
BizTechXperts – website is broken
AppUseful – was deleted
Listio – was deleted
In Conclusion
Review platforms and directories can be a source of relevant traffic and leads. They can also help SaaS companies in link-building activities.
We have divided them into the following groups:
- Top software review platforms
- Top software directories and recommendation platforms
- General review websites
- Directories and review websites for tech companies
- General directories
- Startup directories and review websites
- Directories and review websites for mobile and web apps
- News websites with SaaS directories
- Low-rank SaaS directories
Take into account that some review websites won’t bring much effect if you’re not taking part in their lead generation programs.
Some of these websites are more biased than the others, but you need to encourage as many reviews as possible to get a high rank.
Also, these directories differ in links they may provide you with: do-follow or no-follow.
Spend time to try each directory suggested in this blog post and find out what works the best for your SaaS product.
