Nowadays many custom development companies already use Google AdWords and see the impressive results. Nevertheless, even the most experienced professionals often encounter failures. Why does it happen? Let’s see the most…

After visitors arrive at company’s landing pages through different marketing channels, the next big step is to persuade them to get in touch. And this is the moment when the…

“What should I do to get leads?” is a common question for many software companies. And it’s probably the most difficult one for this industry. What we know for sure…