Uncategorized

Most SaaS businesses go through times when sales go wrong, decrease or just simply fail. Problems connected with SaaS sales process significantly influence companies and their revenues. The solution in…

4 Skills That Make a Good IT Copywriter (and Distinguish from a Mediocre One)

Violetta Zavadskaya

content marketing

According to Forrester, global technology spending is expected to increase at a rate of 3.2% in 2017 and 3.9% in 2018, and will eventually reach $3.5 trillion. This spending will…

The Word of Mouth in SaaS World and 6 Solid Reasons Why You Can’t Rely on It

Roman Davydov

In one of our previous articles – “The Best SaaS Marketing Strategy is Building an Awesome Product. True or False?” – we explored the idea that you can achieve success without…

28 SaaS Blogs To Follow If You Care About SaaS Marketing

Erika Parker

Marketing is challenging, let alone SaaS marketing. That’s why all of us need some practical and genuine advice on SaaS marketing approaches from time to time. SaaS blogs are a great…

Marketing KPIs May Destroy Your Business When Linked To Bonus Payments

Eugene GrudanovCo-founder at Kraftblick Do you believe that marketing KPIs may be dangerous for your company’s survival? If in doubt, read this story that one of our prospects once…

The Best SaaS Marketing Strategy is Building an Awesome Product. True or False?

There are many different views on SaaS marketing strategies. Some experts consider it essential and have written long treatises and online guides dedicated to it. Others believe that all marketing…

30+ SaaS Marketing Reporting Tools that CMOs Should Give a Try: Dashboards

Violetta Zavadskaya

Now and then clients ask us about marketing reporting tools that give a possibility to assess the effectiveness of marketing strategies. When you are looking for marketing analytics instruments, you may…

SaaS Marketing Plan: 4,500-Word Guide How to Build It

Kraftblick Team

marketing strategy, saas

Creating a SaaS marketing plan can be a bore, especially when you are not sure what you are doing right and wrong. The Ultimate Guide is an alternative to arbitrary…

How We Got 10,000 Visitors from Hacker News within 3 Days and Screwed It Up

Eugene Grudanov