9 Techniques To Find Content Ideas for B2B Blog
Recommendations for marketing teams experiencing writer’s block. There are a few misguided beliefs like “there is nothing to write about” or “I think I’m probably a bad writer” that can…
IT Sales Rules: “Status of Women’s Most Trusted Software Development Partner Is an Asset”
Irina TsumarevaCo-founder at Kraftblick Since the day we talked with Margaret Pagel about sales principles she laid out for her 100-emoloyeer US custom software development company, I wondered how…
Kraftblick Research Reveals IT Companies Fail Telling About Their Expertise
Kraftblick team specializes in marketing for IT businesses and has to examine websites of outsourced development companies regularly. Sometimes it can take a while to define if the vendor provides…
6 Best Tactics to Attract B2B Audience Using Content Marketing
Content marketing has proved as a good way for B2B companies to generate leads, raise brand awareness, nurture relationships with existing clients and drive sales. These goals are pretty universal.…
IT Sales Rules: “There Are No Clients That Wouldn’t Hug Me When Meeting”
Irina TsumarevaCo-founder at Kraftblick Interview with Head of Sales and Marketing from custom software development company about their sales processes and values. There are no two companies with the…
Why Companies Offering Custom Software Services Suffer without Specialization
We live in a remarkable age in which there is a growing overlap between technology and other spheres of our life. As a result, there is an enormous number of…
AdWords for Custom Software Development Company: When Does It Fail?
Nowadays many custom development companies already use Google AdWords and see the impressive results. Nevertheless, even the most experienced professionals often encounter failures. Why does it happen? Let’s see the most…
10 Unspoken Standards of Landing Pages for Custom Software Development Companies
After visitors arrive at company’s landing pages through different marketing channels, the next big step is to persuade them to get in touch. And this is the moment when the…
10 Ways To Get New Clients for Software Development Company
“What should I do to get leads?” is a common question for many software companies. And it’s probably the most difficult one for this industry. What we know for sure…
Balance Between “Too Much” and “Too Little” When Choosing a Reporting Tool
Irina TsumarevaCo-founder at Kraftblick When it comes to selecting a reporting tool for a business, people usually follow one of three behavior patterns: they either choose a free or…