Marketing is challenging, let alone SaaS marketing. That’s why all of us need some practical and genuine advice on SaaS marketing approaches from time to time. SaaS blogs are a great place to start.
It appears that finding quality information about SaaS marketing is extremely difficult. The Internet is overloaded with information on marketing in general and in most cases this is not exactly what you need.
For example, you may be looking for effective SaaS reporting tools, but in the end you only bump into ads or SEO-intended articles and neither of them have specific information on variety of such tools.
That’s why we decided to compile the list of blogs that, from our viewpoint, publish valuable content dedicated to SaaS marketing.
How Can Kraftblick Help Your Software Company?
- We build marketing strategies from scratch and fix existing ones. More about that here.
- We provide consultations to company owners, directors, heads of marketing and sales, marketers. This is how we do it.
See you soon 🙂
We’ve divided SaaS blogs into the following categories:
(click the link and jump to the section of your interest)
- Blogs of SaaS companies
- Personal blogs of SaaS leaders
- SaaS blogs – communities
- Blogs with multiple focuses including SaaS
For each blog we examined such specifics:
- company description and their area of expertise
- reasons why you should read it
- number of posts published per month
- most popular post types
- average number of words in the article
- availability of video content
- most shareable posts so far
Let’s dive in!
Blogs of SaaS Companies
These blogs are valuable in terms of getting useful information because the given companies have already went through many hardships on their way to success.
1. Salesforce
About the company: Salesforce is a cloud-based customer success platform
Why to read: Customer relationship management (CRM) is an inherent part of any business cycle. Salesforce blog provides tons of high-quality content on every part of CRM process, including practical advice on how to improve it within your company.
Posts per month: ~100
Words per article: ~500-1,000
Article categories: Sales, Marketing, Customer, Service, IT, Small Business
Popular post types: news posts, list posts, research posts
Video: No
Most shared posts:
- 9 Proactive Ways to Get Ahead of the “Oops Moment” for SaaS Data Protection
- Fostering Modern Culture in the Cloud
- SaaS Leaders Share their Startup Success Tips
About the company: Crazy Egg provides a tool showing website visitors’ activity on a heat map.
Why to read: Here you’ll find a great number of articles, both educational and inspiring, on different types of SaaS marketing, including content, social media marketing and so forth. The authors also post lots of research-based infographics and conduct webinars on a regular basis.
Posts per month: ~20
Article categories: Conversion, Marketing, Podcasts, Content Marketing, Email Marketing, Analytics
Words per article: ~1,500-5,500
Popular post types: research posts, infographics, list posts
Video: No
Most shared posts:
- SaaS Marketing Done Right: How Buffer Turned Me Into a Paying Customer
- What Lessons Can SaaS Companies Learn From Pokemon GO?
- How to Turn Your SaaS Lead Nurturing Efforts into Lead Optimization Wins
3. Kissmetrics
About the company: Kissmetrics provides analytics and conversion optimization solutions for marketers.
Why to read: Kissmetrics covers many questions related to SaaS marketing as their articles are closely connected to everyday business challenges, such as retaining customers or recovering lost ones.
Posts per month: ~15
Article categories: E-Commerce, Conversion, Marketing, SEO, Testing
Words per article: ~1,000-3,000
Popular post types: list posts, problems-and-solutions posts, infographics
Video: Yes
Most shared posts:
- Why Every SaaS Employee Is A Part of Customer Success
- How to Persuade SaaS Customers When They Hate All Your Pricing Options
- 5 Things to Know About Today’s SaaS Customer
About the company: Intercom is a customer messaging platform.
Why to read: Intercom’s marketing section is really strong. Their articles cover all the peculiarities of SaaS marketing ranging from customer engagement to messaging strategies. Additionally, in each post they specify how much time it will take to read it or listen to a podcasts.
Posts per month: ~15
Article categories: Customer Support, Marketing, Product Management, Startups
Words per article: ~1,000-3,000
Popular post types: how-to posts, research posts, podcasts
Video: No
Most shared posts:
- Browsers, not apps, are the future of mobile
- Why the next generation of startups won’t build apps
- Successful customer onboarding never stops
5. Groove
About the company: Groove provides help desk software for small businesses.
Why to read: The blog shares Groove’s experience in how the company made their way to recognition. Although, they target articles mainly at startups, seasoned experts will also get useful information on many strategies that are explained step-by-step.
Posts per month: ~8
Article categories: Q&A, Startup Journey, Customer Support
Words per article: ~1,000-2,000
Popular post types: list posts, stories, Q&A posts
Video: No
Most shared posts:
- Too Many Startups Like Playing Startup
- How Regular One-on-One Meetings Saved Our Company Culture
- The Deadly Mistake That Kills Too Many Startups
6. Close.io
About the company: Close.io builds CRM for inside sales teams.
Why to read: The blog has a lot of quality articles on B2B sales and marketing. More precisely, here you’ll find information about how to overcome challenges while building SaaS sales and marketing teams.
Posts per month: ~7
Words per article: ~1,500-3,000
Popular post types: list posts, how-to posts, problems-and-solutions posts
Video: Yes
Most shared posts:
- Early B2B SaaS growth: How to go from 10 to 100 customers
- 5 metrics B2B startups need to focus on to scale from 100 to 1,000 customers
- SaaS metrics: The no-BS guide to understanding churn
7. ChartMogul
About the company: ChartMogul helps businesses calculate and understand their recurring revenue.
Why to read: The blog delivers information on essential metrics – MRR, ARPU, ASP, churn and LTV – for SaaS. Besides, they announce upcoming must-visit SaaS events.
Posts per month: ~5
Words per article: ~1,000-2,500
Article categories: Best Practices, ChartMogul News, Industry Podcast, Case Studies
Popular post types: news posts, list posts, how-to posts
Video: No
Most shared posts:
- The Rise of the API-based SaaS
- What we learned analyzing 40+ top SaaS landing pages
- SaaS Q&A: Why wouldn’t a SaaS company use annual billing?
About the company: Price Intelligently is price optimization software that provides pricing strategy expertise to SaaS businesses.
Why to read: The blog supplies readers with knowledge on every aspect of pricing strategies for SaaS companies.
Posts per month: ~4
Words per article: ~1,000-2,500
Popular post types: list posts, research posts, problems-and-solutions posts
Video: Yes
Most shared posts:
- SaaS Trends: What’s Worth the Hype, and What to Leave Behind in 2016?
- SaaSFest 2016: Customers Rule Everything Around Me
- How Video Is A Marketing Superpower For Your SaaS Company
9. Totango
About the company: Totango is a customer success platform.
Why to read: The blog publishes a great number of articles related to acquiring and retaining clients and improving customer success. Many useful tips, strategies, solutions and insights can be found here.
Posts per month: ~3
Words per article: ~200-1,500
Popular post types: list posts, how-to posts, news posts
Video: No
Most shared posts:
- Growth Hacking with User Behavior
- Global Capacity – Breaking The SaaS Monopoly On Customer Success
- 5 Key Takeaways from this year’s SaaS Metrics Survey
About the company: InsightSquared delivers sales performance analytics for SaaS businesses.
Why to read: The primary focus of InsightSquared blog is analytics, so in their posts they share data-driven sales and marketing analytics insights. There are also podcasts on this blog, in which successful entrepreneurs and SaaS’ers share their business stories.
Posts per month: ~3
Article categories: SaaS, Marketing, Sales, Sales Leadership
Words per article: ~1,000-2,500
Popular post types: podcasts, list posts, how-to posts
Video: No
Most shared posts:
- A Year In Review: Despite Challenging 2016, SaaS Isn’t Out Of Gas
- How to Use a Year-End Post-Mortem to Help Hit Your Goals in 2017
- How Discounting Hurts Your Business And What You Can Do About It
11. BuzzSumo
About the company: BuzzSumo is a tool enabling companies to identify what content works well.
Why to read: Buzzsumo specializes in content marketing, and on their blog they post everything related to it. Here you’ll find how to create quality content and make it go viral as well as specific information for content marketing strategies.
Posts per month: ~3
Words per article: ~2,000-3,000
Popular post types: list posts, stories, how-to posts
Video: Yes
Most shared posts:
- The Most Viral Content of 2016: Thirty Examples of Insanely Shareable Content
- How to Write Viral Headlines: New BuzzSumo Research
- How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth
12. Across the Board by PayLane
About the company: PayLane provides online payments solutions for SaaS & Ecommerce businesses.
Why to read: PayLane’s blog largely focuses on payment processes. It will supply readers with information on pricing, billing and management of marketing efforts.
Posts per month: ~2
Words per article: ~1,000-1,500
Popular post types: list posts, how-to posts, comparison posts
Video: No
Most shared posts:
- 11 Ways to Convince a Prospective Customer to Try out Your Service
- 10 Tools and Services Essential for Your SaaS
- 33 Payment Forms of The Most Popular SaaS Companies in the World
13. Saasmetrics
About the company: Saasmetrics helps startups and software service companies keep track of business metrics automatically.
Why to read: Their blog mostly deals with essential SaaS metrics. Here you’ll also find articles on marketing, customer success, and growth strategies.
Posts per month: ~1
Article categories: Metrics, Economics, Sales & Marketing, Customer Success, Growth & Scale
Words per article: ~600-1000
Popular post types: list posts, news posts, comparison posts
Video: Yes
Most shared posts:
- Benchmark for B2B SaaS sales cycles
- 3 Incredibly Important Prospecting Metrics to Keep Track of in B2B Sales
- Common ways of miscalculating and misinterpreting SaaS unit economics
14. SaasGenius
About the company: SaaSGenius is a business SaaS solutions directory where companies can discover and compare the tools for their business.
Why to read: This blog covers growth hacking, business challenges, scaling of marketing efforts and similar topics.
Posts per month: ~1
Words per article: ~1,000-2,500
Popular post types: list posts, research posts, special reports
Video: Yes
Most shared posts:
- 21 Actionable Growth Hacking Tactics for SaaS Companies
- 21 Content Marketing Tools for Smart SaaS Marketers
- The State of Cloud Technology 2017 Report: The Future of Cloud & How to Get Ready for it
Personal Blogs of SaaS Leaders
Here we list the blogs updated by seasoned “SaaS’ers.” These are people who know all the ins and outs of SaaS business and its promotion.
Author: Tomasz Tunguz is venture capitalist at Redpoint, board member at Dremio, Looker, Expencify, Electric Imp, AxialMarket, Quantifind, ThreadUp
Why to read: Tomasz Tunguz uses data-driven approach to explaining and analyzing sales and marketing concepts. His articles are easy to read and highly educational.
Posts per month: ~11
Words per article: ~500-1,000
Popular post types: research posts, problems-and-solutions posts, list posts
Video: No
Most shared posts:
- The Leading Predictor of Series A Valuation for SaaS Companies
- The Strategic Shift in Revenue for SaaS Startups as They Scale
- The Next Big Shift in SaaS
Author: Lincoln Murphy is customer success architect at Sixteen Ventures and Storm Ventures. He helped 400+ SaaS companies accelerate their growth by optimizing the customer lifecycle.
Why to read: Sixteen Ventures covers all aspects of customer success. Lincoln Murphy provides in-depth guides on everything from pricing strategy to successful customer referrals.
Posts per month: ~4
Words per article: ~1,000-2,500
Popular post types: list posts, research posts, problems-and-solutions posts
Video: No
Most shared posts:
- Two Ways to Reduce SaaS Cancellations
- Churn is a Symptom, Not a Disease
- SaaS Free Trial Conversion Rate Benchmarks
3. Hitenism
Author: Hiten Shah is co-founder of 3 SaaS companies, Crazy Egg, Kissmetrics and Quick Sprout.
Why to read: Hiten Shah calls himself “a huge evangelist of content marketing.” Due to his expertise in SaaS industry, he believes in the power of quality content. In his articles he shares his personal experience in marketing, funding, and entrepreneurship.
Posts per month: ~3
Words per article: 1,000-3,000
Popular post types: how-to posts, list posts, resource posts
Video: Yes
Most shared posts:
4. Kellblog
Author: Dave Kellogg is board member at Nuxeo, Granular, CEO at Host Analytics.
Why to read: Dave Kellogg has been working in SaaS business on executive positions for many years. On Kellblog he covers a mix of topics he personally dealt with including marketing strategies, analytics and performance management along with commentary on venture capital.
Posts per month: ~2
Words per article: ~1,000-2,500
Popular post types: research posts, how-to posts, stories
Video: No
Most shared posts:
- A Fresh Look at How to Measure SaaS Churn Rates
- The Four Levers of SaaS
- SaaS Startup One-Slide Financials Dashboard
5. A Smart Bear
Author: Jason Cohen is founder & CTO at WP Engine, founder of Smart Bear Inc.
Why to read: Jason Cohen’s blog explores the world of SaaS marketing and provides insights on startup development and scaling.
Posts per month: ~2
Words per article: ~1,000-3,000
Popular post types: how-to posts, stories, ebooks
Video: No
Most shared posts:
- No wait, of course THAT is the single most important SaaS metric
- The unprofitable SaaS business model trap
- Deep dive: Cancellation rate in SaaS business models
Author: David Skok is general partner at Matrix Partners, board member at Enservio, HubSpot, Digium.
Why to read: David Skok has more than 20 years of expertise in SaaS industry. On For entrepreneurs he shares his real experience on how he managed to build a successful SaaS company and how to organize effective marketing processes for your business.
Posts per month: ~1
Words per article: ~2,000-3,000
Article categories: Saas, Sales & Marketing, Startup help
Popular post types: list posts, how-to posts, research posts
Video: No
Most shared posts:
- Attribution Marketing: Creating a Growth Engine at Salesforce, Zendesk and Slack
- SaaS Sales Compensation: How to Design the Right Plan
- 2016 SaaS Survey Infographic
7. The Angel VC
Author: Christoph Janz is managing partner at Point Nine Capital, investor & advisor at Zendesk, Clio, FreeAgent Central, Momox, Geckoboard, Propertybase.
Why to read: Christoph Janz publishes growth, marketing and investment insights he gathered within 20 years of experience in SaaS industry. The Angel VC also contains Janz’s collection of dashboards, calculators and planning tools designed for SaaS marketing.
Posts per month: ~1
Words per article: ~500-1,500
Popular post types: list posts, research posts, problems-and-solutions posts
Video: Yes
Most shared posts:
- What we’re looking for in SaaS in 2017
- That’s a nice little $1-2M SaaS company you have here. Call me to discuss if it will scale!
- What does it take to raise capital, in SaaS, in 2016?
8. OnStartups
Author: Dharmesh Shah is co-founder and CTO of Hubspot.
Why to read: OnStartups has a great number of educational insights for SaaS startups and Shah’s own lessons learned while promoting Hubspot.
Posts per month: ~1
Words per article: ~1,000-2,500
Popular post types: list posts, research posts, problems-and-solutions posts
Video: No
Most shared posts:
- Zero to IPO: Lessons From The Unlikely Story of HubSpot
- Insightful Study of 386 SaaS Startup Pricing Pages
- Founder Focus: Don’t Kill Your Startup With 1,000 Trivial Tasks
SaaS Blogs – Communities
SaaS communities are a goldmine of information about every aspect of managing, promoting and scaling a SaaS business.
1. SaaStr
Why to read: Jason Lemkin shares his personal recommendations based on his experience in running startups. Besides, he regularly answers new questions posted on Quora, ranging from marketing for SaaS startups to venture investments.
Posts per month: ~60
Words per article: ~1,000-2,000
Popular post types: Q&A, podcasts, list posts
Video: Yes
Most shared posts:
- Every Investor is Different. But. 22 Reasons I Won’t Fund You
- Why Some SaaS Companies Stall Out at $20m ARR
- What to Expect at the 2017 SaaStr Annual (Newbie+ Edition)
Why to read: Here software experts provide original research data and cutting edge advice and insights on vital topics. For example, how you can understand whether your marketing campaign is effective and what the best tools for SaaS marketing are.
Posts per month: ~15
Words per article: ~1,000-1,500
Article categories: Sales, Marketing, Product, Customer Success
Popular post types: list posts, problems-and-solutions posts, research posts
Video: No
Most shared posts:
- 6 Marketing Trends to Implement in 2017
- Why do SaaS Companies Still Charge by the User?
- Insights from 100 SaaS Companies: Why It’s Time to Rethink Your Packaging Strategy
3. SaaScribe
Why to read: Authors at SaaScribe describe it as “a publication for SaaS people by SaaS people.” Here you’ll find a lot of useful tips, lessons and genuine insights from seasoned SaaS experts about marketing strategies that worked for them and how they helped scale and promote their businesses.
Posts per month: ~4
Words per article: ~1,500-4,000
Article categories: Sales, Marketing, Customer Success, Startup
Popular post types: interviews, podcasts, list posts
Video: Yes
Most shared posts:
- What a VC looks for when investing in SaaS Startups: Michael Treskow, Partner Eight Roads Ventures
- A VC view of SaaS in Europe
- SaaS Companies Can Reduce Churn with This One Customer Support Hack
Blogs with Multiple Focuses Including SaaS
Why to read: Kuno Creative equips readers with latest trends in PPC, SEO and other marketing channels.
Posts per month: ~15
Words per article: ~1,000-1,500
Article categories: Content and Design, Inbound Marketing, Marketing Automation, Inbound Sales
Popular post types: list posts, how-to posts, research posts
Video: No
Most shared posts:
- The Future Of Content Marketing: 7 Predictions You Need to Know
- How Much Should I Be Spending on Google AdWords?
- 7 Clever Ways to Boost Your SEO
2. New Breed
Why to read: New Breed is focused on marketing in general, but there are some posts dedicated to various challenges of SaaS marketing, including lead generation, blog posting and so forth.
Posts per month: ~7
Words per article: ~500-1,500
Article categories: Marketing, Sales, Design, Social Media, Lead Generation
Popular post types: list posts, research posts, how-to posts
Video: No
Most shared posts:
- 4 Ways to Take Your B2B Content Marketing Strategy to the Next Level
- 5 Steps to Better Email Marketing Strategy and Planning
- How to Address Your Biggest Marketing and Sales Challenges in 2017
Why to read: In his blog Mark Suster shares his experience of a founder of a SaaS business that later was acquired by Salesforce.
Posts per month: ~4
Words per article: ~1,000-2,000
Article categories: Startup Lessons, Venture Capital, Entrepreneurship, Upfront Ventures
Popular post types: stories, research posts, problems-and-solutions posts
Video: No
Most shared posts:
- Why Misunderstanding Startup Metrics Can Cost You Your Business
- Mark Cuban on Why You Need to Study Artificial Intelligence or You’ll be a Dinosaur in 3 Years
- How to Build a Startup & Understanding Venture Capital
So far, we mentioned all blogs about SaaS marketing that are worth reading and contain quality information.
Did we forget anything? What blog do you like the most? We are excited to hear from you!
