AdWords Strategy for 2018
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Eugene GrudanovCo-founder at Kraftblick This article’s structure has a Q&A basis. It aims to give you useful tips to make your work with AdWords more productive. People who have…
Your Boss Is Going to Cut a SaaS Marketing Budget. How to Persuade Him Not To Do It?
One day you walk into the office and find out that your boss wants to talk. On the agenda is the CEO`s proposition to cut your marketing budget. Why? How…
Marketing KPIs May Destroy Your Business When Linked To Bonus Payments
Eugene GrudanovCo-founder at Kraftblick Do you believe that marketing KPIs may be dangerous for your company’s survival? If in doubt, read this story that one of our prospects once…
How We Got 10,000 Visitors from Hacker News within 3 Days and Screwed It Up
Eugene GrudanovCo-founder at Kraftblick Two weeks ago Irina has published the post about referral spam in Google Analytics. Initially, she submitted it as a guest post to several niche websites, but all…
5 Amazing Findings Kraftblick Founders Made This Year
Eugene Grudanov & Irina TsumaravaKraftblick Cofounders Eugene Grudanov – eugene@kraftblick.com, LinkedIn Irina Tsumarava – irina@kraftblick.com, LinkedIn It won’t be an exaggeration to say that this year was a…
How Referral Spam like Lifehacкer.com Gets into Google Analytics Reports
Irina TsumarevaCo-founder at Kraftblick Updated: February 18, 2017. I had a meeting with a marketing department of one tech company when their CMO asked me: “Irina, have you heard…
The Most Stunning Excel Functions and Scripts That Reduce Manual Labor in AdWords
“As you read these lines somewhere in the world, your name is being dragged from cell C25 to D14 on a roster,” – Colm O’Regan in his article for bbc.com.…
What If Your Digital Agency Is Cheating On You? 3 Ideas How To Prevent It
Eugene GrudanovCo-founder at Kraftblick Several years ago we interviewed a girl who applied for the marketing manager position. She has been working for an established local agency for two…