Kraftblick Blog about Marketing for Software Companies

artificial intelligence in content marketing

What Will Happen if Artificial Intelligence Breaks into Content Writing

Are your company’s writers wasting time on ordinary texts when they could accomplish more important tasks? Are you, as a journalist, tired of writing monotonous news reports or financial notes?…

How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 4

If you’ve been following the three previous parts of this multi-part article, you’ve already done most of the work. You’ve collected information on competitors — discovered how they do…

PPC or SEO? Which Is the Best Bet for a SaaS Company? [Infographic]

It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none…

How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 3

In previous stages, we looked at the world through the eyes of competitors to find their trump cards. If you haven’t read our previous posts, here they are: How…

How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 2

In Part 1 of our step-by-step guide, we talked about the creation of a marketing Discovery Plan and why SaaS companies need it. At the first stage, you should…

How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain. Part 1

Many SaaS companies are confronted with the question of how to get leads. Unfortunately, there are no one-size-fits-all solutions here, only sweat, tears, and experiments. You shouldn’t begin injecting…

This Is How We Create Content in Kraftblick [Software and Tools Revealed]

Through our own experience, we know that building a content production process can be extremely challenging and it often does not work right on the first attempt. We have…

How to Promote a Bootstrapped Product When Your Competitors Are Getting a Lot of Money from Investors. The Talk with AdPage

AdPage is a landing page builder. We’re talking today with its founder, Koen van Wetering, from the Netherlands. I’m interested in his take on several issues. First, how to grow…

How Could a Software Company Land an Enterprise Client? The Talk With Alexander Sambuk

We are talking with Alexander Sambuk, former Chief Operating Officer of Luxoft Excelian Financial Services [part of a custom software company with a staff of over 10,000]. He also worked…

Banking & Finance CIOs on How Coronavirus Changed Software Services Demand

How did COVID-19 influence the purchase process of banking and finance companies – clients of software companies? Kraftblick is on its way to find out. Kraftblick is talking with the…