Kraftblick Blog about Marketing for Software Companies

How to Get Lower-Cost Leads from Google Ads for Software Companies (4 Fresh Approaches To Keyword Research)

How to get leads from AdWords at a lower cost? You, as a SaaS marketer, may have several answers to this question. But what if you work in a…

AdWords Strategy for 2018

This article’s structure has a Q&A basis. It aims to give you useful tips to make your work with AdWords more productive. People who have already tried AdWords and…

.io Domain for SaaS and Startups: Pros and Cons of Using in 2018

Every company founder’s dream is to have the perfect website that will attract customers and successfully convert them into leads. Even if you have already built a profitable business in…

How Scammers Break Into Your AdWords Accounts With The Help of AdWords Ads

Google AdWords advertisers, ALARM! Some unknown scammers are collecting your Google credentials to get access to your AdWords account! You can easily be fooled by how well they are mimicking…

How to Create a Market Penetration Strategy and Make the Market Play by Your Rules

Every young company or startup needs to express themselves to get a share of the market. The problem is that the market may already be occupied by richer and more…

artificial intelligence in content marketing

What Will Happen if Artificial Intelligence Breaks into Content Writing

Are your company’s writers wasting time on ordinary texts when they could accomplish more important tasks? Are you, as a journalist, tired of writing monotonous news reports or financial notes?…

Your Startup Will Die in 6 Months. What Would You Do Today If You Could Know That for Sure?

“Do not go gentle into that good night. Rage, rage against the dying of the light..” Dylan Thomas, 1914-1953 These lines the brilliant Welsh poet dedicated to his dying father,…

PPC or SEO? Which Is the Best Bet for a SaaS Company? [Infographic]

It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none…

How to Choose a SaaS Content Agency if You Want Your Articles to Attract 100,000 Readers

You wouldn’t trust the management of your company’s development or sales departments to any Tom, Dick or Harry. You want to make sure that the people you entrust with such…

Your Boss Is Going to Cut a SaaS Marketing Budget. How to Persuade Him Not To Do It?

One day you walk into the office and find out that your boss wants to talk. On the agenda is the CEO`s proposition to cut your marketing budget. Why? How…