How to Create a Market Penetration Strategy and Make the Market Play by Your Rules
Every young company or startup needs to express themselves to get a share of the market. The problem is that the market may already be occupied by richer and more…
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What Will Happen if Artificial Intelligence Breaks into Content Writing
Are your company’s writers wasting time on ordinary texts when they could accomplish more important tasks? Are you, as a journalist, tired of writing monotonous news reports or financial notes?…
Your Startup Will Die in 6 Months. What Would You Do Today If You Could Know That for Sure?
“Do not go gentle into that good night. Rage, rage against the dying of the light..” Dylan Thomas, 1914-1953 These lines the brilliant Welsh poet dedicated to his dying father,…
PPC or SEO? Which Is the Best Bet for a SaaS Company? [Infographic]
It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none…
How to Choose a SaaS Content Agency if You Want Your Articles to Attract 100,000 Readers
You wouldn’t trust the management of your company’s development or sales departments to any Tom, Dick or Harry. You want to make sure that the people you entrust with such…
Your Boss Is Going to Cut a SaaS Marketing Budget. How to Persuade Him Not To Do It?
One day you walk into the office and find out that your boss wants to talk. On the agenda is the CEO`s proposition to cut your marketing budget. Why? How…
Warning: Your Content Marketing Strategy Is In Danger If You Are Too Obsessed With Competitors
Psychologists have found out that in athletic competition, people who win bronze medals look happier than athletes who win silver medals. As soon as someone achieves great results, they strive…
How The Size of Your Business Determines Your Content Marketing Approach and What Is Crucial for You to Know About This
To begin, I would like to tell you about a story that the ancient Mayan tribes used to pass on from mouth to mouth. It is the legend of the…
Content Marketing Strategies for Lead Generation That Will Not Work in 2017
When you notice that your content marketing efforts bring in fewer leads and your traffic is constantly decreasing, you know that it’s time to improve your content marketing strategy. In…
Six Non-Obvious Red Flags That Indicate Your Content Marketing is in Big Trouble
You used to believe that content marketing was King and were convinced that it would encourage users to engage with your brand, as well as generate new leads. Then you…
