The Most Stunning Excel Functions and Scripts That Reduce Manual Labor in AdWords
“As you read these lines somewhere in the world, your name is being dragged from cell C25 to D14 on a roster,” – Colm O’Regan in his article for bbc.com.…
What If Your Digital Agency Is Cheating On You? 3 Ideas How To Prevent It
Several years ago we interviewed a girl who applied for the marketing manager position. She has been working for an established local agency for two years, and that seemed…
6 Things That Tech Marketers Should NOT Do
To Market or Not to Market? If market, how much money is worth investing? Which channels are the best bet? How to design a tech marketing strategy that both generates…
How IT Companies Can Get Through The AdWords Valley Of Death
PPC advertising is usually seen as a quick way to attract customers. You set it up today and get leads tomorrow. That was true some time ago, but now,…
9 Techniques To Find Content Ideas for B2B Blog
Recommendations for marketing teams experiencing writer’s block. There are a few misguided beliefs like “there is nothing to write about” or “I think I’m probably a bad writer” that can…
IT Sales Rules: “Status of Women’s Most Trusted Software Development Partner Is an Asset”
Since the day we talked with Margaret Pagel about sales principles she laid out for her 100-emoloyeer US custom software development company, I wondered how smaller dev shops manage…
Kraftblick Research Reveals IT Companies Fail Telling About Their Expertise
Kraftblick team specializes in marketing for IT businesses and has to examine websites of outsourced development companies regularly. Sometimes it can take a while to define if the vendor provides…
6 Best Tactics to Attract B2B Audience Using Content Marketing
Content marketing has proved as a good way for B2B companies to generate leads, raise brand awareness, nurture relationships with existing clients and drive sales. These goals are pretty universal.…
IT Sales Rules: “There Are No Clients That Wouldn’t Hug Me When Meeting”
Interview with Head of Sales and Marketing from custom software development company about their sales processes and values. There are no two companies with the same sales processes within…
Why Companies Offering Custom Software Services Suffer without Specialization
We live in a remarkable age in which there is a growing overlap between technology and other spheres of our life. As a result, there is an enormous number of…