PPC or SEO? Which Is the Best Bet for a SaaS Company? [Infographic]
It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none…
How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 2
Eugene Grudanov & Irina TsumaravaKraftblick Cofounders Eugene Grudanov – eugene@kraftblick.com, LinkedIn Irina Tsumarava – irina@kraftblick.com, LinkedIn In Part 1 of our step-by-step guide, we talked about the creation…
How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain. Part 1
Eugene Grudanov & Irina TsumaravaKraftblick Cofounders Eugene Grudanov – eugene@kraftblick.com, LinkedIn Irina Tsumarava – irina@kraftblick.com, LinkedIn Many SaaS companies are confronted with the question of how to get…
What You Can Learn from the late Appster’s Lead Generation Process [Even Though Appster Went Bust]
Many software companies have their own challenges when it comes to marketing and sales, but in our experience, many teams face three common problems: – How to get a stable…
Perfect Editing is King: The Process of Editing Articles at Kraftblick
“To write is human, to edit is divine.” – Stephen King Everybody likes to write, but nobody likes to correct all that writing. I guess this is how I interpret…
Can Obsession With Data Make Your Company Go to Pot?
Do you sometimes feel at the end of the workday like your head is completely full? Almost like your brain is melting from the abundance of information? Later, at home,…
Is It Worth Running AdWords Campaigns Even If Your Website Is First in the Google Organic Search Results?
Eugene GrudanovCo-founder at Kraftblick One of our clients asked us to pause the AdWords ads for some their keywords because his website was already first in the Google organic…
How to Save up to 20% of Your PPC Budget By Finding Thousands of Non-Trivial Negative Keywords
Eugene GrudanovCo-founder at Kraftblick We frequently use exact match, broad match modifier or phrase match as our keyword matching options in AdWords. As for negative keywords, this aspect is…
How to Get More Leads With PPC By Leveraging Seasonal Budget Adjustment
Eugene GrudanovCo-founder at Kraftblick In many companies, the monthly budget allocation is determined by simply dividing the annual budget by twelve. For example, if the annual advertising budget is…
AdWords Strategy for 2018
Eugene GrudanovCo-founder at Kraftblick This article’s structure has a Q&A basis. It aims to give you useful tips to make your work with AdWords more productive. People who have…