Kraftblick Blog about Marketing for Software Companies

What You Can Learn from the late Appster’s Lead Generation Process [Even Though Appster Went Bust]

Many software companies have their own challenges when it comes to marketing and sales, but in our experience, many teams face three common problems: – How to get a stable…

How Content Marketing Can Help Increase Hourly Rate of Your Custom Software Company

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can…

Clutch, GoodFirms, and Others: Real-Life Hacks to Get More Leads from Directories for Software Service Companies

Many directories receive thousands of unique users a month, and the traffic conversion rates on these sites vary from 1% to 5%. In skilled hands, directories can become a…

How to Fix Your Outsourcing Company’s Blog If You Publish Posts with No Results

We analyzed a number of blogs of software development companies and created a list of the problems they reveal in both content and design. Here’s what we discovered and how…

How Proper SEO Benefits Your Content

SEO and content marketing are completely different concepts, but they tend to be pretty closely connected. Top-notch content online must be created to meet all industry SEO guidelines. Image Source:…

Contact With the World Beyond: The Ethics of Ghostwriting

You have probably heard about the scandal with Barbara Feinman Todd and the book “It Takes a Village.” In short, Hillary Clinton instructed Barbara Feinman to write a book, and…

28 Items Checklist to Write Blogs that Get Attention

Do you want to write like Stephen King, J.D. Salinger or even Vladimir Nabokov? Well, there we can’t help you. But if what you want is great quality content that…

How to Create Infographics That Will Make Each of Your Articles a Potential Hit

If you are familiar with our blog, you might have read some other articles about our processes in Kraftblick. We like to keep things open between us and our readers.…

How to Reduce the Cost of Your Content Department With a Monthly Meeting

A precisely built planning process is like magic. As our company has improved our planning process over the course of many months, we have accumulated some valuable experience on this…

Why Creating Relevant Content Is One of the Best Search Engine Marketing Strategies

Content. All SaaS companies know they need it — they are particularly well-placed to benefit from the magic of content. Publishing skyscraper content means you will stand out. But did…