Kraftblick Blog about Marketing for Software Companies

How to Choose a SaaS Content Agency if You Want Your Articles to Attract 100,000 Readers

You wouldn’t trust the management of your company’s development or sales departments to any Tom, Dick or Harry. You want to make sure that the people you entrust with such…

Your Boss Is Going to Cut a SaaS Marketing Budget. How to Persuade Him Not To Do It?

One day you walk into the office and find out that your boss wants to talk. On the agenda is the CEO`s proposition to cut your marketing budget. Why? How…

Warning: Your Content Marketing Strategy Is In Danger If You Are Too Obsessed With Competitors

Psychologists have found out that in athletic competition, people who win bronze medals look happier than athletes who win silver medals. As soon as someone achieves great results, they strive…

How The Size of Your Business Determines Your Content Marketing Approach and What Is Crucial for You to Know About This

To begin, I would like to tell you about a story that the ancient Mayan tribes used to pass on from mouth to mouth. It is the legend of the…

Content Marketing Strategies for Lead Generation That Will Not Work in 2017

When you notice that your content marketing efforts bring in fewer leads and your traffic is constantly decreasing, you know that it’s time to improve your content marketing strategy. In…

Six Non-Obvious Red Flags That Indicate Your Content Marketing is in Big Trouble

You used to believe that content marketing was King and were convinced that it would encourage users to engage with your brand, as well as generate new leads. Then you…

How to Do Content Marketing if You Are In an Industry Competitive As Hell

You may have noticed an increasing influence of content marketing throughout the internet. This is because more and more companies are emerging onto and competing in the digital products and…

You Do Everything Just Like the Famous Growth Hackers… Why Is Growth Hacking Not Working for Your Company?

LinkedIn’s audience has grown from zero to over 500 million registered users. Instagram’s growth has hit 700 million users. Uber now operates in 570 cities worldwide. All of these companies have…

A Startup Guide for Hiring a Marketing Team

Startup founders usually start with a core idea. Then build a team of like-minded individuals to develop and implement it. When the product is developed, a question always arises: “How…

How Startup Companies’ Blogs Should Differentiate from the Blogs of Enterprise Companies. Part II

Note: We wanted to create a detailed and useful post on startup blogs, which is why our article came out quite voluminous. So we have divided it into two parts. This…