Perfect Editing is King: The Process of Editing Articles at Kraftblick
“To write is human, to edit is divine.” – Stephen King Everybody likes to write, but nobody likes to correct all that writing. I guess this is how I interpret…
How CMO Can Improve ROI By Delving Deeper Into Non-Obvious Google Reports
Not all Google Analytics reports lead to useful conclusions. Growth in traffic doesn’t necessarily equal growth of your business. In this article, we will address the issue of getting traffic…
Do You Consider These 9 Important Things When Creating an Article Outline? Test Yourself With Our Checklist!
Have you ever had situations when your company writers spent too much time on editing? We discovered that this problem could be detected and solved at the stage of creating…
Can Obsession With Data Make Your Company Go to Pot?
Do you sometimes feel at the end of the workday like your head is completely full? Almost like your brain is melting from the abundance of information? Later, at home,…
Articles Not Converting? Here’s an Easy Way to Improve: Use a Content Locker!
Wisely using a content locker can greatly increase the rate at which you convert readers into leads — provided that your content is good enough. A content locker is a…
Is It Worth Running AdWords Campaigns Even If Your Website Is First in the Google Organic Search Results?
One of our clients asked us to pause the AdWords ads for some their keywords because his website was already first in the Google organic search results. The client’s…
Get It, Then Promote It: Our System for Studying Clients’ Software
Our agency’s work regularly involves cooperating with client companies and writing articles based on data from their software. For example, one client’s tool gave us access to a huge amount…
How to Make Your Content Team Do More Tasks At the Same Time (Our Daily Planning Process Explained)
For many months, our company has been improving its planning process to make it as convenient and effective as possible. First, we had an editorial calendar, and all the writers…
Scheduling Blog Posts Efficiently (Kraftblick’s Editorial Calendar Revealed) [Infographic]
This article is dedicated to the way we at Kraftblick release blog posts. Scheduling blog posts contributes to ensuring regular releases, and that helps in building a reliable base of…
This is How We Create Content in Kraftblick: 2018 Updated Version
In May 2017, we published an article in which we described the entire process of creating content within our agency. With time, we started to gain experience and began to realize that…